Posts about Marketing Organisation & Strategy

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  1.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformationMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  2.    10 years of Project Reconnect: What we've learned
    Brand purpose

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…

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  3.    Better Marketing: Marketing can deliver positive social and political change
    Brand purpose

    Better Marketing: Marketing can deliver positive social and political change

    Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…

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  4.    Better Marketing: Marketing can deliver meaningful human experiences
    Brand purpose

    Better Marketing: Marketing can deliver meaningful human experiences

    Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…

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  5.    Better Marketing: Marketing can save the Internet
    Brand purpose

    Better Marketing: Marketing can save the Internet

    Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…

    Read more about "Better Marketing: Marketing can save the Internet"
  6.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

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  7.    Bridging the gap between marketing and policy
    Organisation & structure

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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  8.    Evolving marketing procurement beyond costs
    Marketing procurement

    Evolving marketing procurement beyond costs

    How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

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  9.    Getting our priorities straight
    Organisation & structure

    Getting our priorities straight

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…

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  10.    Media Agency Models & Remuneration 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

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  11.    Webinar: Global Agency Remuneration 2018
    Agency remuneration & contractsMarketing procurement

    Webinar: Global Agency Remuneration 2018

    A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…

    Read more about "Webinar: Global Agency Remuneration 2018"
  12.    Benchmark: Programmatic Practice & Proficiency in APAC
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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