Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   4 May 2015
   ProgrammaticAgency remuneration & contractsMarketing procurement

   Benchmark on retargeting investment & approach

   WFA

   Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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2. 
   Benchmarks & surveys

   28 April 2015
   Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

   Benchmark on Recommended Experiential Agencies in Mexico

   WFA

   Benchmark on Recommended Experiential Agencies in Mexico.

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3. 
   Benchmarks & surveys

   16 April 2015
   ChannelsMarketing procurement

   Benchmark on media budget setting

   WFA

   Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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4. 
   Benchmarks & surveys

   10 March 2015
   Agency managementAgency review & pitchingMarketing procurement

   Survey on digital recruitment agencies used by clients

   WFA

   Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

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5. 
   Benchmarks & surveys

   3 March 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on cost variation in rate cards

   WFA

   Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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6. 
   Benchmarks & surveys

   16 February 2015
   Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Benchmark on splitting strategic media planning from buying

   WFA

   Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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7. 
   Benchmarks & surveys

   12 February 2015
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on health and safety compliance and media agency contracts

   WFA

   Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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8. 
   Videos & webinars

   12 February 2015
   Marketing procurement

   Webinar: Managing music rights more effectively

   WFA, Resilient Music LLP

   Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…

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9. 
   Event reports

   5 February 2015
   Marketing procurement

   SOURCING FORUM Meeting Overview Paris February 2015

   WFA

    

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10. 
    Benchmarks & surveys

    20 January 2015
    Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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11. 
    Benchmarks & surveys

    15 January 2015
    Agency remuneration & contractsMarketing procurement

    Benchmark on creative and digital agency rates 2015

    WFA

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2015"
12. 
    Benchmarks & surveys

    11 December 2014
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

    Read more about "Benchmark on recommended experiential and event agencies"