Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   29 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on recommended digital agencies in Japan

   WFA

   WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

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2. 
   Benchmarks & surveys

   27 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on App Developers in Asia

   WFA

   WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

   Read more about "Benchmark on App Developers in Asia"
3. 
   Benchmarks & surveys

   15 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on Recommended digital agencies in South Korea

   WFA

   WFA benchmark on recommended digital agencies in South Korea.

   Read more about "Benchmark on Recommended digital agencies in South Korea"
4. 
   Videos & webinars

   14 July 2015
   Marketing procurement

   Webinar: Marketing Procurement Business Intelligence

   WFA, Decideware

   Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…

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5. 
   Event reports

   11 June 2015
   Marketing procurement

   SOURCING FORUM Meeting Overview Shanghai June 2015

   WFA

    

   Read more about "SOURCING FORUM Meeting Overview Shanghai June 2015"
6. 
   Benchmarks & surveys

   1 June 2015
   Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

   Benchmark on managing usage rights

   WFA

   Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

   Read more about "Benchmark on managing usage rights"
7. 
   Benchmarks & surveys

   1 June 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on media agency rate

   WFA

   Benchmarked media agency rates by role for Germany, UK and US.

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8. 
   Reports & whitepapers

   1 June 2015
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Marketing Sourcing KPIs

   WFA

   The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

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9. 
   Benchmarks & surveys

   1 June 2015
   Marketing procurementOrganisation & structure

   Benchmark on franchising models

   WFA

   WFA member benchmark on franchising models.

   Read more about "Benchmark on franchising models"
10. 
    Benchmarks & surveys

    1 June 2015
    Marketing procurementOrganisation & structure

    Survey on Global Marketing Category Management

    WFA

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
11. 
    1 June 2015
    Marketing procurement

    The future of category management

    WFA

     

    Read more about "The future of category management"
12. 
    Event reports

    20 May 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview London May 2015

    WFA

     

    Read more about "SOURCING FORUM Meeting Overview London May 2015"