Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   12 October 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on payment terms regulations for marketing products and services

   WFA

    WFA member benchmark. For additional details, please log in.

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2. 
   Reports & whitepapers

   25 September 2018
   Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement

   Why an Eco-Friendly Production Makes a World of Sense

   APR

   The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…

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3. 
   Reports & whitepapers

   18 September 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Remuneración de agencias Latam

   Diafano

   El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…

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4. 
   Benchmarks & surveys

   31 August 2018
   Agency review & pitchingCreativityMarketing procurement

   Recommended creative agencies in APAC

   WFA

    WFA member benchmark. For additional details, please log in.

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5. 
   Benchmarks & surveys

   14 August 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

   Survey on content production-data and benchmarking

   WFA, APR

   WFA member survey. For additional details, please log in.

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6. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Sourcing Adaptation & Transcreation

   WFA

    WFA member benchmark. For additional details, please log in.

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7. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing talent

   WFA

     WFA member benchmark. For additional details, please log in.

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8. 
   Benchmarks & surveys

   13 July 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Production Pre-payments

   WFA

   WFA member benchmark. For additional details, please log in.

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9. 
   Opinions

   28 June 2018
   Marketing procurement

   Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

   Laura Forcetti

   It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…

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10. 
    Event reports

    27 June 2018
    Marketing procurement

    Sourcing Forum Meeting Overview Malmo June 2018

    WFA

     

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11. 
    Videos & webinars

    21 June 2018
    InfluencersInfluencersMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    WFA, APR

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…

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12. 
    Benchmarks & surveys

    12 June 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Survey on The Future of Agency Rosters

    WFA, The Observatory

       

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