Posts about Marketing procurement

Related content

  1.    7 in 10 clients: changing remuneration models will improve relations with agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

    Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"
  2.    Diversity & Inclusion in the Production Industry
    Marketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

    Read more about "Diversity & Inclusion in the Production Industry"
  3.    Photography: Product, Beauty & Life Style Shoots
    Marketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

    Read more about "Photography: Product, Beauty & Life Style Shoots"
  4.    Global Agency Remuneration 2018
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Global Agency Remuneration 2018

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

    Read more about "Global Agency Remuneration 2018"
  5.    Webinar: Content Production Strategy Framework
    Marketing procurement

    Webinar: Content Production Strategy Framework

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…

    Read more about "Webinar: Content Production Strategy Framework"
  6.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

    Read more about "Sourcing Forum Meeting Overview NY December 2018"
  7.    Benchmark on Engaging with local freelancers in Europe
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"
  8.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

    Read more about "Survey on Performance Marketing"
  9.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersInfluencersMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

    Read more about "Sourcing Forum Meeting - Amsterdam November 2018"
  10.    Sourcing Forum Meeting Overview Singapore October 2018
    Marketing procurement

    Sourcing Forum Meeting Overview Singapore October 2018

     

    Read more about "Sourcing Forum Meeting Overview Singapore October 2018"
  11.    Recommendations for licensing fonts
    Marketing procurement

    Recommendations for licensing fonts

    Recommendations for licensing fonts

    Read more about "Recommendations for licensing fonts"
  12.    Agency Fee Decision Tree, an easier way to choose the right fee model
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure

    Agency Fee Decision Tree, an easier way to choose the right fee model

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

    Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"