Posts about Media Forum

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1. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformationMedia transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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2. 
   NewsBenchmarks & surveys

   20 February 2019
   ProgrammaticData-driven marketing

   Nine out of ten marketers in APAC buy media programmatically

   WFA

   Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

   Read more about "Nine out of ten marketers in APAC buy media programmatically"
3. 
   Benchmarks & surveysReports & whitepapers

   15 February 2019
   Agency remuneration & contractsMarketing procurementOrganisation & structure

   Media Agency Models & Remuneration 2019

   WFA

   This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

   Read more about "Media Agency Models & Remuneration 2019"
4. 
   Event reports

   12 February 2019
   ProgrammaticMedia transformation

   Media Forum meeting overview (February 2019, Singapore)

   WFA

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

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5. 
   Videos & webinars

   8 February 2019
   Ad fraud & verification

   Webinar: The new frontier for ad fraud

   WFA

   In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…

   Read more about "Webinar: The new frontier for ad fraud"
6. 
   Case studies

   29 January 2019
   Marketing procurement

   Diversity & Inclusion in the Production Industry

   APR

   White Paper from APR and WFA on diversity & inclusion with a focus on production

   Read more about "Diversity & Inclusion in the Production Industry"
7. 
   Event reports

   25 January 2019
   Media governanceProgrammaticMedia transformation

   Media Forum meeting overview (October 2018, Amsterdam)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

   Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
8. 
   Event reports

   25 January 2019
   Ad fraud & verificationMedia governanceProgrammaticMedia transformation

   Media Forum Meeting Overview (November 2018, New York)

   WFA

   Overview of the Media Forum held on November 7th, 2019 in New York.

   Read more about "Media Forum Meeting Overview (November 2018, New York)"
9. 
   Videos & webinars

   14 December 2018
   Digital policyData collection & privacyData-driven marketing

   Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

   WFA, The Customer Framework

   In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

   Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"
10. 
    Press releasesBenchmarks & surveys

    6 December 2018
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    WFA

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
11. 
    Benchmarks & surveys

    3 December 2018
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

    Read more about "Survey on Performance Marketing"
12. 
    Benchmarks & surveys

    28 November 2018
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"