Posts about Media Forum

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  1. Media cost inflation & deflation forecasts 2019
    Benchmarks & surveysReports & whitepapers
    20 November 2018
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    WFA

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

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  2. Data Driven Marketing 2018 survey results
    Benchmarks & surveys
    12 November 2018
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  3. The Road to Content Excellence
    Benchmarks & surveysReports & whitepapers
    6 November 2018
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  4. Report: The Road to Content Excellence
    Benchmarks & surveysReports & whitepapers
    30 October 2018
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

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  5. Media Forum Meeting Overview - Dmexco (September 2018, Cologne)
    Event reports
    11 September 2018

    Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

    WFA

     Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.

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  6. Survey on Influencer Marketing
    Benchmarks & surveys
    5 July 2018
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

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  7. Media Forum Meeting Overview (June 2018, Barcelona)
    Event reports
    8 June 2018
    Audience measurementOrganisation & structureMedia transformationData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

    WFA

     Overview of the Media Forum held in July 2018 in Barcelona.

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  8. Benchmark on Ecommerce capabilities
    Benchmarks & surveys
    9 May 2018
    ChannelsAgency managementAgency review & pitchingMarketing capabilities

    Benchmark on Ecommerce capabilities

    WFA

     WFA member benchmark. For additional details, please log in.

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  9. Media Forum Meeting Overview (April 2018, New York)
    Event reports
    18 April 2018
    Media governanceMedia transparencyAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

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  10. Global viewability benchmarks 2017
    Benchmarks & surveysReports & whitepapers
    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  11. Media Forum Meeting Overview (March 2018, Shanghai)
    Event reports
    14 March 2018
    Ad fraud & verificationMedia transparencyProgrammatic

    Media Forum Meeting Overview (March 2018, Shanghai)

    WFA

     Overview of the Media Forum held in March 2018 in Shanghai.

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  12. Mergers & Acquisitions 2017
    Reports & whitepapers
    19 February 2018
    Agency managementOrganisation & structure

    Mergers & Acquisitions 2017

    COMvergence

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

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