Posts about Media governance - page 3

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1. 
   Case studiesReports & whitepapers

   21 November 2019
   Media governanceDigital transformation

   Media Transformation - Case Study 2: Royal Philips

   WFA

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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2. 
   Opinions

   24 October 2019
   Media governance

   Steering Media from the Centre

   Ebiquity

   In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

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3. 
   Press releases

   10 September 2019
   Ad fraud & verificationBrand safetyMedia governanceBrand safety

   WFA and strategic partner Digital Decisions release Digital Media Benchmark

   WFA

   New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

   Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
4. 
   Event reports

   27 June 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (June 2019, Shanghai)

   WFA

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

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5. 
   Videos & webinars

   10 May 2019
   Media governance

   Webinar: The Global Media Charter

   WFA

   Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…

   Read more about "Webinar: The Global Media Charter"
6. 
   Guides & templates

   3 May 2019
   Media governanceMedia transparency

   Swedish Advertisers' guide to digital advertising

   Swedish Advertisers

   New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…

   Read more about "Swedish Advertisers' guide to digital advertising"
7. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

   Read more about "Media Transformation Case Study: Deutsche Telekom"
8. 
   News

   28 February 2019
   Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

   Putting the Media Charter into action

   WFA

   The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

   Read more about "Putting the Media Charter into action"
9. 
   Event reports

   25 January 2019
   Media governanceProgrammatic

   Media Forum meeting overview (October 2018, Amsterdam)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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10. 
    Event reports

    25 January 2019
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
11. 
    Videos & webinars

    13 July 2018
    Media governance

    WFA talks Better Marketing: Platform challenges

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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12. 
    Videos & webinars

    3 May 2018
    Media governance

    Webinar: Independent media advisors

    WFA

    Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

    Read more about "Webinar: Independent media advisors"