Posts about Media governance

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  1.    Global marketers making radical changes to media management
    Brand safetyMedia governanceMedia transparencyBrand safety

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

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  2. Media governance

    Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"
  3.    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
    Media governance

    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

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  4.    Change media management
    Media governance

    Change media management

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

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  5.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

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  6. Media governance

    WFA Global Marketer Week 2018 to take place in Tokyo

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

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  7.    Why advertisers are embarking on a process of 'media transformation'
    Media governance

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  8.    Benchmark on Media auditor RFP
    Media governanceAgency evaluation & performance

    Benchmark on Media auditor RFP

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…

    Read more about "Benchmark on Media auditor RFP"
  9.    Webinar on ANA/K2 transparency investigation: findings and recommendations
    Media governanceMedia transparency

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

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  10.    Webinar: Driving digital transformation through social newsrooms
    Media governance

    Webinar: Driving digital transformation through social newsrooms

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…

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  11.    Survey on digital resource engagement with brand marketing
    Media governanceIntegrated marketingOrganisation & structure

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  12.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"