Posts about Media governance - page 3

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  1.    Webinar: Independent media advisors
    Media governance

    Webinar: Independent media advisors

    Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

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  2.    Media Forum Meeting Overview (April 2018, New York)
    Media governanceMedia transparencyAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

     Overview of the Media Forum held in April 2018 in New York City.

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  3.    The media transformers?
    Media governance

    The media transformers?

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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  4.    Major multinationals go beyond auditing as independent advisor role evolves
    Media governance

    Major multinationals go beyond auditing as independent advisor role evolves

    Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…

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  5.    Survey on Global internal media structure & organisation
    Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

    Survey on Global internal media structure & organisation

     WFA member survey. For additional details, please log in.

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  6.    Global marketers making radical changes to media management
    Brand safetyMedia governanceMedia transparencyBrand safety

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

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  7. Media governance

    Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"
  8.    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
    Media governance

    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

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  9.    Change media management
    Media governance

    Change media management

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

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  10.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

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  11. Media governance

    WFA Global Marketer Week 2018 to take place in Tokyo

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

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  12.    Why advertisers are embarking on a process of 'media transformation'
    Media governance

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

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