Related content
-
Media governance
Webinar: Independent media advisors
Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…
-
Media governanceMedia transparencyAgency rosters
Media Forum Meeting Overview (April 2018, New York)
Overview of the Media Forum held in April 2018 in New York City.
-
Media governanceMedia transformation
The media transformers?
When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
-
Media governance
Major multinationals go beyond auditing as independent advisor role evolves
Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…
-
Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.
-
Brand safetyMedia governanceMedia transparencyBrand safety
Global marketers making radical changes to media management
WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
-
Media governance
Swiss advertisers launch price/performance index
SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
-
Media governance
WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.
-
Media governance
Change media management
Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…
-
ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
WFA member benchmark. For additional details, please log in.
-
Media governance
WFA Global Marketer Week 2018 to take place in Tokyo
Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)
-
Media governanceMedia transformation
Why advertisers are embarking on a process of 'media transformation'
Today’s CMOs are not solely marketers; they are also, critically, transformers.