Posts about Media

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  1.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

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  2.    Benchmark: TV inflation in Indonesia
    Agency evaluation & performanceMarketing procurement

    Benchmark: TV inflation in Indonesia

    WFA member benchmark on TV inflation in Indonesia 

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  3.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

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  4.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

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  5.    Webinar: WFA in 2020 - What’s now, what’s next
    Digital policyMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…

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  6.    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  7.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing technologyMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

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  8.    Mind the Gap - 2020
    Audience measurementChannelsMedia transformationMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  9.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencersInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  10.    GARM: Small steps and big leaps in pursuit of online safety
    Brand safetyBrand safety

    GARM: Small steps and big leaps in pursuit of online safety

    Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…

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  11.    Swiss advertisers advise on identifying real clicks
    Ad fraud & verificationMedia transparency

    Swiss advertisers advise on identifying real clicks

    Association of Swiss Advertisers launches whitepaper on classifying ad impressions

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  12.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"