Related content
-
Brand safetyBrand safety
Marketing leaders take action on harmful online content
Global Alliance for Responsible Media launches solutions to improve digital safety.
-
ProgrammaticMarketing operationsOrganisation & structure
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
-
ChannelsMarketing procurement
Benchmark: Developments in the Russian media market
This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
-
Audience measurementMedia measurement
The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
-
Media governance
Japan unveils declaration on digital advertising
JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…
-
ChannelsVR & ARGaming
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
-
Brand safetyBrand safety
WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF…
-
Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
-
ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
-
Media governanceDigital transformationMedia transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
-
Media governance
Steering Media from the Centre
In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
-
Maximising the value of media using the Ebiquity Media Model
In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest…