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Ad fraud & verification
Webinar: Ad fraud guidance for media investors
In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…
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Ad fraud & verificationMarketing procurement
Study results on Verification partners & viewability
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Audience measurement
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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Media governance
Webinar: Driving digital transformation through social newsrooms
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
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ChannelsInfluencersInfluencersData & analytics
Unlocking brand value with social communities
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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ProgrammaticMarketing procurement
Survey results on calculating programmatic savings
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
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Channels
Survey results on Global Search Marketing
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
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Channels
Survey results on global social media marketing: 2016
WFA survey looking at a number of critical areas relating to social media marketing.
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ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Ad fraud & verification
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…