Posts about NAC

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1. 
   Reports & whitepapers

   1 January 2017
   Value of advertising

   The Value of Advertising (2017)

   WFA, Deloitte

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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2. 
   Guides & templatesReports & whitepapers

   9 January 2008
   Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

   WFA Media Charter (2008)

   WFA

   This charter has been developed by the Media Committee of the WFA.

   Its aim is to state the advertisers’ principles and…
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