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  1. Sourcing’s diversity power
    Opinions
    27 November 2020
    Agency management

    Sourcing’s diversity power

    Laura Forcetti

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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  2. In the spotlight: Estonian Marketing Association’s Liis Tippel
    Opinions
    23 November 2020

    In the spotlight: Estonian Marketing Association’s Liis Tippel

    Liis Tippel

    Meet Liis Tippel, CEO of TULI

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  3. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    OpinionsVideos & webinars
    29 October 2020
    Brand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    WFA

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

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  4. How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Opinions
    29 October 2020
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    Matt Green

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

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  5. Change in 2020 extends beyond marketing
    Opinions
    29 October 2020

    Change in 2020 extends beyond marketing

    WFA

    The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…

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  6. WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    OpinionsVideos & webinars
    29 October 2020
    Diversity & Inclusion

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    WFA

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

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  7. Industry experts on the next steps for brand safety
    Opinions
    29 October 2020
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety
    Open to WFA members only

    WFA

    Please note that GARM was discontinued on August 8 2024. See more here.

    The new agreement on harmful content in…

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  8. Client views on developing creative in-house
    Opinions
    27 October 2020
    Agency rosters

    Client views on developing creative in-house

    WFA

    Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…

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  9. In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale
    Opinions
    19 October 2020

    In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale

    Ediri Ose-Ediale

    Meet Ediri Ose-Ediale, Executive Secretary of ADVAN

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  10. Top take-outs from The World in 2021 with The Economist
    Opinions
    14 October 2020
    Consumer insight

    Top take-outs from The World in 2021 with The Economist

    Will Gilroy

    Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

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  11. What are you looking for in the Global Marketer of the Year 2020?
    Opinions
    5 October 2020
    Brand purpose

    What are you looking for in the Global Marketer of the Year 2020?

    WFA

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

    Read more about "What are you looking for in the Global Marketer of the Year 2020?"
  12. In the spotlight: Malaysian Advertisers Association’s Kadri Taib
    Opinions
    21 September 2020

    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    Kadri Taib

    Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia

    Read more about "In the spotlight: Malaysian Advertisers Association’s Kadri Taib"