Related content
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Organisation & structure
WFA talks Better Marketing: The CMO agenda
At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Survey on The Future of Agency Rosters
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Audience measurementOrganisation & structureMedia transformationData-driven marketing
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Agency managementOrganisation & structure
Mergers & Acquisitions 2017
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
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Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.
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Agency managementAgency rostersMarketing procurementOrganisation & structure
Marketing Procurement Category Tree
WFA member survey. For additional details, please log in.
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Integrated marketingOrganisation & structureData & analytics
Survey Results: Marketing Capability Programmes
WFA member survey. For additional details, please log in.
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Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Marketing procurementOrganisation & structure
Overcoming people & capability challenges
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
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Organisation & structure
Survey on regional marketing structures
This research was created to draw a picture of regional marketing structures, roles and responsibilities.
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Agency managementOrganisation & structure
Survey on Working with adtech and martech startups
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
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Organisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…