Posts about Organisation & structure

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  1.    WFA breaks down walls between Insights and Media
    Marketing capabilitiesMarketing operationsOrganisation & structure

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

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  2.    Benchmark on digital marketing training methods
    Organisation & structure

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  3.    Marketing in LATAM survey results
    Organisation & structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  4.    Benchmark on digital insight and innovation generation
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"
  5.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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  6.    Benchmark on C-suite roles and responsibilities
    Integrated marketingOrganisation & structure

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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  7.    Survey on Global Marketing Category Management
    Marketing procurementOrganisation & structure

    Survey on Global Marketing Category Management

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
  8.    Benchmark on managing usage rights
    Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  9.    Benchmark on franchising models
    Marketing procurementOrganisation & structure

    Benchmark on franchising models

    WFA member benchmark on franchising models.

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  10.    Survey on digital resource engagement with brand marketing
    Media governanceIntegrated marketingOrganisation & structure

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  11.    Marketing in Africa Interim regional survey results
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

    Read more about "Marketing in Africa Interim regional survey results"
  12.    Benchmark on Global digital marketing organisation/configuration
    Integrated marketingDigital transformationOrganisation & structure

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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