Posts about Organisation & structure

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  1. Benchmark on splitting strategic media planning from buying
    Benchmarks & surveys
    16 February 2015
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    WFA

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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  2. Survey on media management in the US
    Benchmarks & surveys
    10 February 2015
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"