Posts about Organisation & structure - page 2

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  1.    Decoupling production from the creative agency and the role of the agency producer
    Marketing procurementOrganisation & structure

    Decoupling production from the creative agency and the role of the agency producer

    Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…

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  2.    Spotlight: Shortcutting your marketing transformation
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Spotlight: Shortcutting your marketing transformation

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

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  3.    Benchmark: Global Budget setting & use of working/non-working ratios
    Media governanceOrganisation & structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

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  4.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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  5.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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  6.    Spotlight: Global Trends in Creative In-Housing
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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  7.    Global Marketing Procurement: 2020 and beyond
    Marketing procurementOrganisation & structure

    Global Marketing Procurement: 2020 and beyond

    WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

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  8.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementOrganisation & structure

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

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  9.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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  10.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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  11.    Global Trends in Creative In-Housing
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

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  12.    Loving lockdown
    Marketing operationsOrganisation & structure

    Loving lockdown

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

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