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Agency managementAgency rostersOrganisation & structure
Agency Roster Transformation
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Agency managementAgency rostersOrganisation & structure
Agency rosters face ongoing reform and revamps
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Benchmark: Global Category Management – Influencer Marketing
This WFA member benchmark examined the category management of Influencer Marketing
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Overview of the CMO Forum held remotely on April 6, 2022.
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Benchmark: Recruitment of marketing sourcing talent
WFA member benchmark on recruiting marketing sourcing talent
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Organisation & structure
Survey: Ukrainian Response
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Organisation & structure
Spotlight: Shift - A Marketing Re-think
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (November 2021)
Overview of the CMO Forum held remotely on November 16, 2021.
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA launches Global Marketer of the Year 2021
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Agency managementCreativityDigital transformationOrganisation & structure
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
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Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure
Five CMOs with five post lockdown tips
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…