Posts about Organisation & structure

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  1.    Survey: Ukrainian Response
    Organisation & structure

    Survey: Ukrainian Response

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

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  2.    Spotlight: Shift - A Marketing Re-think
    Organisation & structure

    Spotlight: Shift - A Marketing Re-think

    The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

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  3.    CMO Forum meeting overview (November 2021)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
  4.    WFA launches Global Marketer of the Year 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA launches Global Marketer of the Year 2021

    Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…

    Read more about "WFA launches Global Marketer of the Year 2021"
  5.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"
  6.    Five CMOs with five post lockdown tips
    Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

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  7.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  8.    CMO Forum meeting overview (June 2021)
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  9.    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Marketing procurementOrganisation & structure

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

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  10.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  11.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

    Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"
  12.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"