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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure
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WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Company and marketing department attributes that resonate with today's marketer
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Marketing capabilitiesMarketing operationsOrganisation & structure
Marketing talent seeks companies with purpose, WFA research
Apple, Unilever and P&G are the most attractive companies to work for
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Benchmark: Global versus local brand equity
WFA member survey on the topic of balancing global and local brand equity/positioning.
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Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
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Marketing capabilitiesMarketing operationsOrganisation & structure
Spotlight: Shortcutting your marketing transformation
COVID has accelerated the need to transform legacy marketing structures and processes for the digital…
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Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…