Posts about Organisation & structure - page 5

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  1.    WFA Global Marketing Effectiveness report
    Integrated marketingOrganisation & structureMarketing effectiveness

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  2.    Benchmark: Customer Data Platforms (CDP)
    Marketing technologyOrganisation & structureMarketing technology

    Benchmark: Customer Data Platforms (CDP)

    This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

    Read more about "Benchmark: Customer Data Platforms (CDP)"
  3.    Four WFA partner predictions for 2020
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacy

    Four WFA partner predictions for 2020

    Four of WFA’s strategic partners share their views on what will define marketing for the year ahead

    Read more about "Four WFA partner predictions for 2020"
  4.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

    Read more about "Webinar: In-housing Programmatic Media Success"
  5.    DGX Benchmark: Increasing data privacy awareness for Marketers
    Digital policyOrganisation & structureData collection & privacy

    DGX Benchmark: Increasing data privacy awareness for Marketers

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…

    Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"
  6.    Benchmark: Digital Marketing workload and responsibility structuring
    Marketing procurementOrganisation & structure

    Benchmark: Digital Marketing workload and responsibility structuring

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  7.    Benchmark: Shopper Agency recommendations in Western Europe
    Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  8.    Voice and audio branding strategy
    VoiceOrganisation & structure

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

    Read more about "Voice and audio branding strategy"
  9.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…

    Read more about "Effective Agency Management"
  10.    Why humility is more critical than ever for effective leadership
    Organisation & structure

    Why humility is more critical than ever for effective leadership

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…

    Read more about "Why humility is more critical than ever for effective leadership"
  11.    CMO Forum meeting overview (June 2019)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

    Read more about "CMO Forum meeting overview (June 2019)"
  12.    Sourcing Forum meeting overview (June 2019)
    ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"