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Global Marketing Procurement: 2020 and beyond
WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
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WFA member benchmark regarding workload allocation and related team structures.
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Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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Loving lockdown
Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…
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Agency managementOrganisation & structure
CMO Forum meeting overview (July 2020)
Overview of the CMO Forum held remotely on July 16, 2020.
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ChannelsMarketing operationsOrganisation & structure
Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (June 2020)
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Sourcing Forum meeting overview (June 2020)
Overview of the Sourcing Forum held remotely on June 12th, 2020.
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Marketing procurementOrganisation & structure
Benchmark: Rights management for actors and music
This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
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Agency managementOrganisation & structure
CMO Forum meeting overview (June 2020)
Overview of the CMO Forum held remotely on June 3, 2020.