Related content
-
Marketing procurementOrganisation & structureSourcing Forum meeting overview (June 2020)
Read more about "Sourcing Forum meeting overview (June 2020)"Overview of the Sourcing Forum held remotely on June 12th, 2020.
-
Marketing procurementOrganisation & structureBenchmark: Rights management for actors and music
Read more about "Benchmark: Rights management for actors and music"This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
-
Agency managementOrganisation & structureCMO Forum meeting overview (June 2020)
Read more about "CMO Forum meeting overview (June 2020)"Overview of the CMO Forum held remotely on June 3, 2020.
-
Marketing operationsOrganisation & structureWebinar: Global Marketing Operations in 2020
Read more about "Webinar: Global Marketing Operations in 2020"Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…
-
Marketing operationsOrganisation & structureWill COVID-19 change marketing forever?
Read more about "Will COVID-19 change marketing forever?"WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
-
Marketing operationsOrganisation & structureSir Martin Sorrell: 10 observations on the business impact of COVID-19
Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structureWebinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
-
Organisation & structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Marketers expanding remit to include sustainability and data ethics in the next five years
Marketing procurementOrganisation & structureWebinar: How transcreation can give a local edge to global messages
Read more about "Webinar: How transcreation can give a local edge to global messages"How to optimise content production globally while remaining relevant and effective locally.
Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (April 2020)
Read more about "Survey: Covid-19 global response (April 2020)"The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
Marketing operationsOrganisation & structureGlobal Marketing Operations 2020
Read more about "Global Marketing Operations 2020"This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
Agency managementAgency review & pitchingMarketing procurementOrganisation & structureSourcing Forum meeting overview (May 2020)
Read more about "Sourcing Forum meeting overview (May 2020)"Overview of the Sourcing Forum held remotely on May 7th, 2020.