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Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Effective Agency Management
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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Organisation & structure
Why humility is more critical than ever for effective leadership
The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (June 2019)
Overview of the CMO Forum held on June 20th, 2019 in Cannes
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ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Digital transformationOrganisation & structure
Setting up a digital hub? Don’t forget to plug in the people
In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Agency managementOrganisation & structure
WFA Forum (May 2019, Japan)
Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Marketing capabilitiesMarketing operationsOrganisation & structure
Five common pitfalls of in-housing marketing services
While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure
PAG Meeting Overview (May 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
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Agency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing post-production
WFA member bechmark. For additional details, please log in.
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Marketing operationsMarketing procurementOrganisation & structure
Benchmark on global sponsorship investments
WFA member bechmark. For additional details, please log in.