Related content
-
Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
-
Organisation & structure
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
-
Organisation & structure
Getting our priorities straight
What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…
-
Agency remuneration & contractsMarketing procurementOrganisation & structure
Media Agency Models & Remuneration 2019
This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
-
Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure
David Wheldon: The ground is changing but the basics remain the same
WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
-
Organisation & structure
WFA hires Max Schmidt and Joel Gan
Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.
-
Marketing capabilitiesOrganisation & structure
WFA launches Global Media Board
WFA Global Media Board will help make WFA’s Global Media Charter a reality
-
Marketing capabilitiesOrganisation & structure
China looks back at 40 years of brand building
CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"
-
Marketing capabilitiesOrganisation & structure
What does 2019 hold for marketers?
Advertiser associations around the world share their thoughts.
-
Marketing capabilitiesMarketing procurementOrganisation & structure
Sourcing Forum Meeting Overview NY December 2018
The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…
-
Organisation & structure
The 6 global marketers of 2018 in 12 tweets
Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
-
Organisation & structure
Charter on responsible advertising launched in Belgium
In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement…