Posts about Organisation & structure

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  1.    Benchmark on sourcing post-production
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

     WFA member bechmark. For additional details, please log in.

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  2.    Benchmark on global sponsorship investments
    Marketing operationsMarketing procurementOrganisation & structure

    Benchmark on global sponsorship investments

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
  3.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"
  4.    Bridging the gap between marketing and policy
    Organisation & structure

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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  5.    Getting our priorities straight
    Organisation & structure

    Getting our priorities straight

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…

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  6.    Media Agency Models & Remuneration 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

    Read more about "Media Agency Models & Remuneration 2019"
  7.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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  8.    WFA hires Max Schmidt and Joel Gan
    Organisation & structure

    WFA hires Max Schmidt and Joel Gan

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

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  9.    WFA launches Global Media Board
    Marketing capabilitiesOrganisation & structure

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

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  10.    China looks back at 40 years of brand building
    Marketing capabilitiesOrganisation & structure

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

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  11.    What does 2019 hold for marketers?
    Marketing capabilitiesOrganisation & structure

    What does 2019 hold for marketers?

    Advertiser associations around the world share their thoughts.

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  12.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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