Posts about Organisation & structure

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  1.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

     WFA member bechmark. For additional details, please log in.

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  2.    Bridging the gap between marketing and policy
    Organisation & structure

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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  3.    Getting our priorities straight
    Organisation & structure

    Getting our priorities straight

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…

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  4.    Media Agency Models & Remuneration 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

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  5.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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  6.    WFA hires Max Schmidt and Joel Gan
    Organisation & structure

    WFA hires Max Schmidt and Joel Gan

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

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  7.    WFA launches Global Media Board
    Marketing capabilitiesOrganisation & structure

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

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  8.    China looks back at 40 years of brand building
    Marketing capabilitiesOrganisation & structure

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

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  9.    What does 2019 hold for marketers?
    Marketing capabilitiesOrganisation & structure

    What does 2019 hold for marketers?

    Advertiser associations around the world share their thoughts.

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  10.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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  11.    The 6 global marketers of 2018 in 12 tweets
    Organisation & structure

    The 6 global marketers of 2018 in 12 tweets

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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  12.    Charter on responsible advertising launched in Belgium
    Organisation & structure

    Charter on responsible advertising launched in Belgium

    In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement…

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