Posts about Programmatic

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  1.    Webinar: Future of Programmatic Media
    Programmatic

    Webinar: Future of Programmatic Media

    Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…

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  2.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  3.    Major multinationals identify emerging skills gaps on AI, programmatic and IoT
    ProgrammaticData collection & privacy

    Major multinationals identify emerging skills gaps on AI, programmatic and IoT

    Performance lags priority on digital integration and e-commerce

    Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"
  4.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  5.    Webinar: Reducing fraud in programmatic with ads.txt
    Ad fraud & verificationProgrammatic

    Webinar: Reducing fraud in programmatic with ads.txt

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
  6.    The contribution of data to digital advertising (Europe, 2017)
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  7.    Webinar: Seeing through the Financial Fog
    Media transparencyProgrammatic

    Webinar: Seeing through the Financial Fog

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…

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  8.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  9.    Programmatic management fee benchmarking
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  10.    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
    Programmatic

    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?

     WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.

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  11. Programmatic

    WFA reacts to recent stories on ad misplacement

    Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

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  12. Programmatic

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"