Posts about Programmatic

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  1. Programmatic

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  2.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  3.    Webinar: How to Raise your Game and Win in Programmatic
    Programmatic

    Webinar: How to Raise your Game and Win in Programmatic

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

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  4.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  5.    Survey results on calculating programmatic savings
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"
  6.    Benchmark on the use of DMPs by insights teams to generate consumer insights
    ProgrammaticData & analyticsData-driven marketing

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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  7.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

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  8.    Webinar on Programmatic Media: Seeing Through the Financial Fog
    Programmatic

    Webinar on Programmatic Media: Seeing Through the Financial Fog

    Webinar featuring Andrew Altersohn, CEO of AD/FIN

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  9.    Benchmark on retargeting investment & approach
    ProgrammaticAgency remuneration & contractsMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  10. ProgrammaticMarketing procurement

    Benchmark on programmatic buy in B2B

    WFA benchmark on programmatic media buying for B2B in APAC.

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  11.    Survey Results on Programmatic Media & Trading Desks
    Media transparencyProgrammaticAgency management

    Survey Results on Programmatic Media & Trading Desks

    The aim of this study is to provide insight into the extent advertisers are engaged with the programmatic ecosystem, the way they…

    Read more about "Survey Results on Programmatic Media & Trading Desks"
  12.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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