Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
90% are reviewing contracts to secure greater control
Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
Survey results on Programmatic & trading desks
WFA member survey. For additional details, please log in.
Webinar: How to Raise your Game and Win in Programmatic
James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…
Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
Survey results on calculating programmatic savings
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
Webinar on Programmatic Media: Seeing Through the Financial Fog
Webinar featuring Andrew Altersohn, CEO of AD/FIN
ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark on programmatic buy in B2B
WFA benchmark on programmatic media buying for B2B in APAC.
Media transparencyProgrammaticAgency management
Survey Results on Programmatic Media & Trading Desks
The aim of this study is to provide insight into the extent advertisers are engaged with the programmatic ecosystem, the way they…
ProgrammaticAgency managementData & analytics
Guide to Programmatic Media (2014)
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…