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Marketing procurement
Sourcing Forum Connect, New York (December 2024)
Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect
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Uniting Minds and Functions in 2024
WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…
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Marketing procurement
Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
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Marketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
WFA member benchmark exploring the SOW process
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Marketing procurement
WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect
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Marketing procurement
WFA Sourcing Forum, Denmark (September 2024)
Overview of the WFA Sourcing Forum meeting, held in Denmark.
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Agency managementMarketing procurement
Benchmark: Shopper Marketing
WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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Marketing procurement
Sourcing Forum Connect, Singapore (July 2024)
Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect
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Marketing procurement
WFA Sourcing Forum (June 2024, Remote)
Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024
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ProgrammaticMarketing procurement
Benchmark: Programmatic models
WFA member benchmark exploring how members are structuring programmatic models
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Marketing procurement
WFA Sourcing Forum GMW (May 2024)
Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week
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Agency rostersMarketing procurement
Benchmark: Panel service provider(s)
WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).