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Read more about "Benchmark: Global Category Management – Digital Commerce"This WFA member benchmark examined the category management of Digital Commerce
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Marketing procurementSourcing Forum meeting overview (December 2022)
Read more about "Sourcing Forum meeting overview (December 2022)"Overview of the Sourcing Forum held remotely on 1st of December, 2022
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Marketing procurementSourcing Forum meeting overview (November 2022)
Read more about "Sourcing Forum meeting overview (November 2022)"Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022
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Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
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Marketing procurementThe role of AI in the content creation process
Read more about "The role of AI in the content creation process"This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…
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Agency evaluation & performanceMarketing procurementGlobal Agency Remuneration Trends: 2022 update
Read more about "Global Agency Remuneration Trends: 2022 update"Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
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Marketing procurementSpotlight: Inflation equals innovation
Read more about "Spotlight: Inflation equals innovation"In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…
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Marketing procurementSpotlight: Recession-proofing strategies for creative production
Read more about "Spotlight: Recession-proofing strategies for creative production"As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…
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Marketing procurementBenchmark: Supply-chain finance solutions
Read more about "Benchmark: Supply-chain finance solutions"This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
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Agency evaluation & performanceAgency remuneration & contractsAgencies feel more comfortable being honest with clients, WFA research
Read more about "Agencies feel more comfortable being honest with clients, WFA research"But too many soft KPIs and “the wrong KPIs” are a rising concern
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Marketing procurementClient-agency performance evaluations: 2022 update
Read more about "Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…