Posts about Sourcing Forum

Related content

  1.    Spotlight: Global Agency Remuneration Trends
    Marketing procurement

    Spotlight: Global Agency Remuneration Trends

    It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…

    Read more about "Spotlight: Global Agency Remuneration Trends"
  2.    Spotlight: Client-agency performance evaluations: 2022 update
    Marketing procurement

    Spotlight: Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

    Read more about "Spotlight: Client-agency performance evaluations: 2022 update"
  3.    Benchmark: Global Category Management – Models (for artwork/photography)
    Marketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

    Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"
  4.    After Spring comes…
    Marketing procurement

    After Spring comes…

    The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…

    Read more about "After Spring comes…"
  5.    Benchmark: Global Category Management – Digital Commerce
    Marketing procurement

    Benchmark: Global Category Management – Digital Commerce

    This WFA member benchmark examined the category management of Digital Commerce

    Read more about "Benchmark: Global Category Management – Digital Commerce"
  6.    Sourcing Forum meeting overview (December 2022)
    Marketing procurement

    Sourcing Forum meeting overview (December 2022)

    Overview of the Sourcing Forum held remotely on 1st of December, 2022

    Read more about "Sourcing Forum meeting overview (December 2022)"
  7.    Sourcing Forum meeting overview (November 2022)
    Marketing procurement

    Sourcing Forum meeting overview (November 2022)

    Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022

    Read more about "Sourcing Forum meeting overview (November 2022)"
  8.    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
    Agency evaluation & performanceAgency remuneration & contracts

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as…

    Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"
  9.    The role of AI in the content creation process
    Marketing procurement

    The role of AI in the content creation process

    This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…

    Read more about "The role of AI in the content creation process"
  10.    Global Agency Remuneration Trends: 2022 update
    Agency evaluation & performanceMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

    Read more about "Global Agency Remuneration Trends: 2022 update"
  11.    Spotlight: Inflation equals innovation
    Marketing procurement

    Spotlight: Inflation equals innovation

    In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…

    Read more about "Spotlight: Inflation equals innovation"
  12.    Spotlight: Recession-proofing strategies for creative production
    Marketing procurement

    Spotlight: Recession-proofing strategies for creative production

    As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…

    Read more about "Spotlight: Recession-proofing strategies for creative production"