Posts about Sourcing Forum

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  1.    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

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  2.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 17, 2022.

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  3.    Benchmark: Sourcing approach to agency pitch

    Benchmark: Sourcing approach to agency pitch

    This WFA member benchmark examined the current sourcing approach to agency pitch.

    Read more about "Benchmark: Sourcing approach to agency pitch"
  4.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
  5.    Spotlight: Effective financial management – a focus on marketing activation
    Production

    Spotlight: Effective financial management – a focus on marketing activation

    Auditing is dead – long live auditing!

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  6.    Spotlight: Effective financial management – a focus on influencer marketing, PR and social
    Production

    Spotlight: Effective financial management – a focus on influencer marketing, PR and social

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"
  7.    Sourcing Forum meeting overview (April 2022)
    Marketing procurement

    Sourcing Forum meeting overview (April 2022)

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

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  8.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
  9.    Benchmark: legal training for marketing procurement teams

    Benchmark: legal training for marketing procurement teams

    WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

    Read more about "Benchmark: legal training for marketing procurement teams"
  10.    Benchmark: payment solutions / cashback
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA member benchmark on payment solutions/cashback

    Read more about "Benchmark: payment solutions / cashback"
  11.    Benchmark: crowdsourced platform in Russia
    Marketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

    Read more about "Benchmark: crowdsourced platform in Russia"
  12.    Benchmark: innovation funds in media/marketing
    Marketing procurement

    Benchmark: innovation funds in media/marketing

    WFA member benchmark on current practices regarding innovation funds in media and/or marketing

    Read more about "Benchmark: innovation funds in media/marketing"