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Marketing procurement
Spotlight: Global Agency Remuneration Trends
It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…
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Marketing procurement
Spotlight: Client-agency performance evaluations: 2022 update
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
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Marketing procurement
Benchmark: Global Category Management – Models (for artwork/photography)
This WFA member benchmark examined the category management of models, for photography and/or artwork.
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Marketing procurement
After Spring comes…
The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…
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Marketing procurement
Benchmark: Global Category Management – Digital Commerce
This WFA member benchmark examined the category management of Digital Commerce
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Marketing procurement
Sourcing Forum meeting overview (December 2022)
Overview of the Sourcing Forum held remotely on 1st of December, 2022
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Marketing procurement
Sourcing Forum meeting overview (November 2022)
Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022
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Agency evaluation & performanceAgency remuneration & contracts
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
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Marketing procurement
The role of AI in the content creation process
This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…
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Agency evaluation & performanceMarketing procurement
Global Agency Remuneration Trends: 2022 update
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
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Marketing procurement
Spotlight: Inflation equals innovation
In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…
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Marketing procurement
Spotlight: Recession-proofing strategies for creative production
As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…