Posts about Trends & forecasts

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  1.    Project Reconnect masterdeck 2019
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019
    Open to WFA members only

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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  2.    Media cost inflation & deflation forecasts 2018

    Media cost inflation & deflation forecasts 2018

     

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  3.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

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  4.    Europe research: Data-driven advertising and Europeans’ internet use
    Ad blockingConsumer insight

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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  5.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

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  6.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

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  7.    Media cost inflation & deflation forecasts 2017

    Media cost inflation & deflation forecasts 2017

     

    Read more about "Media cost inflation & deflation forecasts 2017"
  8.    Media cost inflation & deflation forecasts 2016

    Media cost inflation & deflation forecasts 2016

     

    Read more about "Media cost inflation & deflation forecasts 2016"
  9.    Ad Blocking - the great disruptor

    Ad Blocking - the great disruptor

     

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  10.    The future of category management
    Marketing procurement

    The future of category management

     

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  11.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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