Posts about Trends & forecasts

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  1.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

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  2.    Media cost inflation & deflation forecasts 2017

    Media cost inflation & deflation forecasts 2017

     

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  3.    Media cost inflation & deflation forecasts 2016

    Media cost inflation & deflation forecasts 2016

     

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  4.    Ad Blocking - the great disruptor

    Ad Blocking - the great disruptor

     

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  5.    The future of category management
    Marketing procurement

    The future of category management

     

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  6.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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