Posts about Trends & forecasts

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1. 
   Reports & whitepapers

   20 January 2018
   Brand purposeBrand reputation

   Project Reconnect masterdeck 2019

   Open to WFA members only

   WFA

   Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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2. 
   15 November 2017

   Media cost inflation & deflation forecasts 2018

   WFA

    

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3. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

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4. 
   Reports & whitepapers

   8 September 2017
   Ad blockingConsumer insight

   Europe research: Data-driven advertising and Europeans’ internet use

   EDAA, IAB

   This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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5. 
   Benchmarks & surveys

   7 June 2017
   Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

   Survey on Social Media & Social Content Management 2017

   WFA

    WFA member survey. For additional details, please log in.

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6. 
   Benchmarks & surveys

   12 January 2017
   Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

   Survey results on Programmatic & trading desks

   WFA

    WFA member survey. For additional details, please log in.

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7. 
   23 November 2016

   Media cost inflation & deflation forecasts 2017

   WFA

    

   Read more about "Media cost inflation & deflation forecasts 2017"
8. 
   1 November 2015

   Media cost inflation & deflation forecasts 2016

   WFA

    

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9. 
   1 September 2015

   Ad Blocking - the great disruptor

   WFA

    

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10. 
    1 June 2015
    Marketing procurement

    The future of category management

    WFA

     

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11. 
    Guides & templates

    3 July 2014
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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