Posts about Value of advertising

Related content

  1.    Benchmark: Negotiations with tech titans or big digital platforms
    Value of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
  2.    How seriously is the industry taking sustainability?
    Value of advertisingBrand purpose

    How seriously is the industry taking sustainability?

    WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

    The…

    Read more about "How seriously is the industry taking sustainability?"
  3.    Dutch association receives royal designation for 100 years of representing the interests of advertisers
    Self-regulationValue of advertising

    Dutch association receives royal designation for 100 years of representing the interests of advertisers

    bvA challenges brand leaders to play an active role in addressing societal issues

    Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"
  4.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  5.    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  6.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  7.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
  8.    1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    Value of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

    Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"
  9.    Spanish ad industry publishes manifesto for the future of advertising
    Self-regulationValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

    Read more about "Spanish ad industry publishes manifesto for the future of advertising"
  10.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Brand safetyDigital policyBrand safetyValue of advertising

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
  11.    Spain recognises the value of advertising
    Value of advertising

    Spain recognises the value of advertising

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

    Read more about "Spain recognises the value of advertising"
  12.    Advertisers under pressure over Coronavirus reaction
    Brand safetyBrand safetyValue of advertising

    Advertisers under pressure over Coronavirus reaction

    Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…

    Read more about "Advertisers under pressure over Coronavirus reaction"