Related content
-
Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
-
Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
-
Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
-
Value of advertising
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Turkish industry alliance, DPIP, unveils Value of Advertising study
-
Self-regulationValue of advertising
Spanish ad industry publishes manifesto for the future of advertising
AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
-
Brand safetyDigital policyBrand safetyValue of advertising
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
-
Value of advertising
Spain recognises the value of advertising
Brand responses to Covid win big at AEA Effectiveness Awards in Madrid
-
Brand safetyBrand safetyValue of advertising
Advertisers under pressure over Coronavirus reaction
Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…
-
Value of advertisingDiversity & InclusionMarketing capabilities
Top 12 thoughts from our Global Marketer of the Year shortlist
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
-
Value of advertising
1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
APAN unveils Value of Advertising study
-
Digital policyValue of advertising
WFA welcomes the global expansion of the Better Ads Standards
Ad formats deemed unacceptable by consumers to be banned worldwide