Related content
-
Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
-
Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessMedia Forum meeting overview – Responsible Media & Media Measurement (April 2022)
Read more about "Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Media measurementValue of advertisingMarketing effectivenessBenchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
-
Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing lawWFA Policy Tracker
Read more about "WFA Policy Tracker"WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
-
Value of advertising1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"Turkish industry alliance, DPIP, unveils Value of Advertising study
-
Self-regulationValue of advertisingSpanish ad industry publishes manifesto for the future of advertising
Read more about "Spanish ad industry publishes manifesto for the future of advertising"AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
-
Brand safetyDigital policyBrand safetyValue of advertising#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"A virtual event for anyone interested in how marketing can be a force for good
-
Value of advertisingSpain recognises the value of advertising
Read more about "Spain recognises the value of advertising"Brand responses to Covid win big at AEA Effectiveness Awards in Madrid
-
Brand safetyBrand safetyValue of advertisingAdvertisers under pressure over Coronavirus reaction
Read more about "Advertisers under pressure over Coronavirus reaction"Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…
-
Value of advertisingDiversity & InclusionMarketing capabilitiesTop 12 thoughts from our Global Marketer of the Year shortlist
Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
-
Value of advertising1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
Read more about "1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP"APAN unveils Value of Advertising study
-
Digital policyValue of advertisingWFA welcomes the global expansion of the Better Ads Standards
Read more about "WFA welcomes the global expansion of the Better Ads Standards"Ad formats deemed unacceptable by consumers to be banned worldwide