Posts about Value of advertising

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  1.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

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  2.    Spain recognises the value of advertising
    Value of advertising

    Spain recognises the value of advertising

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

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  3.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

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  4.    Advertisers under pressure over Coronavirus reaction
    Brand safetyBrand safetyValue of advertising

    Advertisers under pressure over Coronavirus reaction

    Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…

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  5.    Top 12 thoughts from our Global Marketer of the Year shortlist
    Value of advertisingDiversity & InclusionMarketing capabilities

    Top 12 thoughts from our Global Marketer of the Year shortlist

    Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…

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  6.    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
    Value of advertising

    1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP

    APAN unveils Value of Advertising study

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  7.    WFA welcomes the global expansion of the Better Ads Standards
    Digital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

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  8.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  9.    Advertising standards toolkit for the promotion of effective self-regulation
    Self-regulationValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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  10.    Europe research: The economic impact of data-driven advertising (2017)
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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  11.    Swedes launch value of advertising campaign
    Value of advertising

    Swedes launch value of advertising campaign

    Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising

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  12.    Ireland identifies economic value of marketing
    Value of advertising

    Ireland identifies economic value of marketing

    AAI Ireland releases Marketing Multiplied report

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