Related content
-
Value of advertising
Spain recognises the value of advertising
Brand responses to Covid win big at AEA Effectiveness Awards in Madrid
-
Brand safetyBrand safetyValue of advertising
Advertisers under pressure over Coronavirus reaction
Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…
-
Value of advertisingDiversity & InclusionMarketing capabilities
Top 12 thoughts from our Global Marketer of the Year shortlist
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
-
Value of advertising
1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
APAN unveils Value of Advertising study
-
Digital policyValue of advertising
WFA welcomes the global expansion of the Better Ads Standards
Ad formats deemed unacceptable by consumers to be banned worldwide
-
Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
-
Self-regulationValue of advertising
Advertising standards toolkit for the promotion of effective self-regulation
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
-
Value of advertisingData & analyticsData-driven marketing
Europe research: The economic impact of data-driven advertising (2017)
This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
-
Value of advertising
Swedes launch value of advertising campaign
Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
-
Value of advertising
Ireland identifies economic value of marketing
AAI Ireland releases Marketing Multiplied report
-
Value of advertising
Advertising delivers powerful economic benefits across the EU
New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment…
-
Value of advertising
The Value of Advertising (2017)
The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…