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Digital policy
Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
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Marketing technologyMarketing technologyMarketing technology
Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
Learn how GenAI is being rolled out in marketing across the globe.
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Consumer insightData & analytics
Spotlight: Spark more insights-driven decisions with generative AI
Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…
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CreativityBrand purposeBrand reputation
WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Spotlight: Sustainable Marketing 2030
In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…
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Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…
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Marketing procurement
Benchmark: Recommended events agencies in MEA region
WFA member benchmark on recommended events agencies in MEA region
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Spotlight: Navigating global media demand and pricing trends –2023 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…
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Integrated marketingDigital transformationMarketing operationsMedia transformation
WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
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Consumer insight
Spotlight: Embracing the messiness of culture
Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Spotlight: Media Contract Guidance Webinar – Focus on China
How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…