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  1.    Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"

    Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"

    Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…

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  2.    Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"

    Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"

    Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…

    Read more about "Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink""
  3.    Better Marketing podcast 2023 key learnings
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

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  4.    Spotlight: A 2023 Agency Roundup - Beyond the Surface
    Agency remuneration & contracts

    Spotlight: A 2023 Agency Roundup - Beyond the Surface

    Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…

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  5.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

    Read more about "Data Ethics Workshop: Generative AI"
  6.    Spotlight: Enhancing Media Transparency in China: Actionable Insights
    Agency remuneration & contracts

    Spotlight: Enhancing Media Transparency in China: Actionable Insights

    Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…

    Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"
  7.    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which…

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  8.    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…

    Read more about "WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo"
  9.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"
  10.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  11.    The Future of Media Agency Models: Change is Coming
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    The Future of Media Agency Models: Change is Coming
    Open to WFA members only

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…

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  12.    Spotlight: The impact of AI on Production
    Marketing technologyAIMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

    Read more about "Spotlight: The impact of AI on Production"