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  1.    Spotlight: Journey with GenAI: real-world applications and current progress
    CreativityAI

    Spotlight: Journey with GenAI: real-world applications and current progress

    Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.

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  2.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  3.    Spotlight: ANA Programmatic Media Supply Chain Study
    ProgrammaticMedia literacy

    Spotlight: ANA Programmatic Media Supply Chain Study

    Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

    Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"
  4.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "Spotlight: Creative briefing - using AI to stoke EI"
  5.    Spotlight: Creative Production & The Economic Climate
    Marketing procurement

    Spotlight: Creative Production & The Economic Climate

    Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…

    Read more about "Spotlight: Creative Production & The Economic Climate"
  6.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  7.    Spotlight: The Evolution of Sponsorship
    Agency remuneration & contracts

    Spotlight: The Evolution of Sponsorship

    Sponsorship has grown up.

    For many brands, sponsorship used to be viscerally driven, often without any strategy and often…

    Read more about "Spotlight: The Evolution of Sponsorship"
  8.    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
    Marketing effectiveness

    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

    The first meeting of the WFA Media Community in 2024.

    Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"
  9.    Spotlight: Search Engine Optimisation (SEO)
    Agency remuneration & contractsAI

    Spotlight: Search Engine Optimisation (SEO)

    The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

    Read more about "Spotlight: Search Engine Optimisation (SEO)"
  10.    Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”

    Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”

    Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA…

    Read more about "Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”"
  11.    Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"

    Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"

    Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global…

    Read more about "Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy""
  12.    Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"

    Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"

    Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…

    Read more about "Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain""