Media Governance & Guardianship

Media Governance & Guardianship

1. 
   Opinions

   24 October 2019
   Media governance

   Steering Media from the Centre

   Ebiquity

   In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

   Read more about "Steering Media from the Centre"
2. 
   Reports & whitepapers

   18 September 2019
   ChannelsGamingIntegrated marketingDigital transformation

   Gaming Demystified: Unlocking brand growth opportunities in video gaming

   WFA, 2CV, Branded

   This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

   Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
3. 
   Event reports

   9 September 2019
   Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

   DGX meeting overview (September 2019)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

   Read more about "DGX meeting overview (September 2019)"
4. 
   Reports & whitepapers

   4 September 2019
   ChannelsBrand purposeBrand reputation

   Cannes 2019 Wrap

   WFA

   In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

   Read more about "Cannes 2019 Wrap"
5. 
   Opinions

   31 July 2019
   Audience measurement

   A campaign for better measurement

   Matt Green

   Global brands are calling for a cross media measurement model. Matt Green explains why.

   Read more about "A campaign for better measurement"
6. 
   Event reports

   26 July 2019
   Brand safetyDigital policyBrand safety

   PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

   WFA

   Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

   Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"
7. 
   Event reports

   11 July 2019
   ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

   Sourcing Forum meeting overview (June 2019)

   WFA

   Overview of the Sourcing Forum held on June 26th, 2019 in New York.

   Read more about "Sourcing Forum meeting overview (June 2019)"
8. 
   Event reports

   27 June 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (June 2019, Shanghai)

   WFA

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

   Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
9. 
   Benchmarks & surveysReports & whitepapers

   17 June 2019
   Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

   The State of Advertising

   WFA

   WFA has teamed up with The Economist Group for a study into the current state of advertising. 

   Read more about "The State of Advertising"
10. 
    Event reportsReports & whitepapers

    15 May 2019
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure

    PAG Meeting Overview (May 2019, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

    Read more about "PAG Meeting Overview (May 2019, Brussels)"
11. 
    Videos & webinars

    10 May 2019
    Media governance

    Webinar: The Global Media Charter

    WFA

    Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…

    Read more about "Webinar: The Global Media Charter"
12. 
    Guides & templates

    3 May 2019
    Media governanceMedia transparency

    Swedish Advertisers' guide to digital advertising

    Swedish Advertisers

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…

    Read more about "Swedish Advertisers' guide to digital advertising"