Media Governance & Guardianship

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Media Governance & Guardianship

  1.    A marketer's checklist on mitigating ad fraud
    Ad fraud & verification

    A marketer's checklist on mitigating ad fraud

    Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…

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  2.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

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  3.    Webinar: The Low Touch Economy
    ChannelsMarketing operationsOrganisation & structure

    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

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  4.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

    Read more about "Programmatic Data & Technology (2020)"
  5.    Webinar: Navigating global media pricing in 2020
    ChannelsMedia governanceMarketing operations

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

    Read more about "Webinar: Navigating global media pricing in 2020"
  6.    Benchmark: AI ad creative audit solution providers
    ChannelsMarketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA benchmark on possible vendors who could provide creative auditing services.

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  7.    Benchmark: Agency barter
    ChannelsAgency remuneration & contracts

    Benchmark: Agency barter

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
  8.    COVID Compendium for Global Marketers
    Brand safetyChannelsBrand safetyAgency rosters

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
  9.    Advertisers demand transparency and clarity around platforms’ content policies
    Brand safetyBrand safety

    Advertisers demand transparency and clarity around platforms’ content policies

    Statement by WFA CEO, Stephan Loerke

    Read more about "Advertisers demand transparency and clarity around platforms’ content policies"
  10.    Media Outlook in the COVID-19 Crisis
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

    Read more about "Media Outlook in the COVID-19 Crisis"
  11.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

    Read more about "Webinar+: Programmatic supply-chain transparency"
  12.    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
    Brand safetyDigital policyBrand safety

    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?

    A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety…

    Read more about "Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?"

Upcoming events

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  1. Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.

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  2. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

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  3. The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.

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  4. Global Marketer Week

    20 Apr 2021

      The annual event for global marketers.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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