Media Governance & Guardianship

Media Governance & Guardianship - Highlights

Media Governance & Guardianship

  1.    Media Outlook in the COVID-19 Crisis
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

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  2.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

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  3.    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
    Brand safetyDigital policyBrand safety

    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?

    A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety…

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  4.    Webinar: A Marketer's guide to digital ad fraud
    Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  5.    Brand safety in the COVID-19 era
    Brand safetyBrand safety

    Brand safety in the COVID-19 era

    Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…

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  6.    Advertisers under pressure over Coronavirus reaction
    Brand safetyBrand safetyValue of advertising

    Advertisers under pressure over Coronavirus reaction

    Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…

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  7.    Webinar: The evolution of digital standards
    Ad fraud & verificationAudience measurementBrand safetyBrand safety

    Webinar: The evolution of digital standards

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…

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  8.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

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  9.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsProductionCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

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  10.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

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  11.    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  12.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"

Upcoming events

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  1. Follow up session on competition and digital advertising

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  2. IFBA M2K - Monthly Call

    Remote Belgium

    03 Nov 2020

    International Food and Beverage Alliance

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  3. With the ambition to revolutionise the practice and perception of their discipline, WFA’s Global Sourcing Board has been working on different hot marketing procurement topics over the past year and is now delighted to host a series of 60-minute live sessions where attendees can ask the questions of their choice.

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  4. Global trends, local perspectives

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