Media Governance & Guardianship
Media Governance & Guardianship
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Audience measurementMedia measurementGlobal advertisers launch drive to establish cross-media measurement principles
Read more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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ChannelsGamingIntegrated marketingDigital transformationGaming Demystified: Unlocking brand growth opportunities in video gaming
Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often…
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Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media Benchmark
Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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ChannelsBrand purposeBrand reputationCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Audience measurementA campaign for better measurement
Read more about "A campaign for better measurement"Global brands are calling for a cross media measurement model. Matt Green explains why.
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Media governanceMedia Forum (June 2019)
Read more about "Media Forum (June 2019)"Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Brand safetyBrand safety
Global Alliance for Responsible Media launches to address digital safety
Read more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectivenessThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Media governanceWebinar: The Global Media Charter
Read more about "Webinar: The Global Media Charter"Published in 2018, the WFA Global Media Charter…
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Media governanceMedia transparencySwedish Advertisers' guide to digital advertising
Read more about "Swedish Advertisers' guide to digital advertising"New guide from the Swedish Advertisers which aims to help…
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Brand safetyBrand safetyMedia measurementBrand purposePutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Programmatic
Progressive Programmatic Solutions workshop overview (April 2019)
Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
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- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture