Media Governance & Guardianship
Media Governance & Guardianship
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ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structureWebinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
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Audience measurementChannelsMarketing effectivenessMind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Brand safetyChannelsBrand safetyInfluencersWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Brand safetyBrand safetyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
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Audience measurementMarketing technologyData & analyticsMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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ProgrammaticMarketing operationsOrganisation & structureWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
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Brand safetyBrand safetyThe GARM Working Charter: Priorities for Uncommon Collaboration
Read more about "The GARM Working Charter: Priorities for Uncommon Collaboration"This document is our cross-industry industry alliance’s working charter. It represents our current and shared agreements on…
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ChannelsMarketing procurementBenchmark: Developments in the Russian media market
Read more about "Benchmark: Developments in the Russian media market"This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
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Brand safetyDigital policyBrand safetySelf-regulationData collection & privacyDGX meeting overview (November 2019)
Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
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ChannelsGamingWebinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
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Media governanceMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
Upcoming events
See all events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.
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For National Associations Council members
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Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.
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For senior marketers that lead or are involved in the capability building of their marketing teams.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture