Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeMedia Governance & Guardianship
Media Governance & Guardianship
-
Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
-
Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyWFA Benchmark: Web tracking in a cookieless world
Read more about "WFA Benchmark: Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
-
Media measurementMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"A WFA member was looking for reviews of GMP365
-
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safetyCharting a new course in media for 2022 and beyond
Read more about "Charting a new course in media for 2022 and beyond"WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
-
Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
-
Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
-
Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
-
Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
-
Brand safetyBrand safetyGARM: 3 Years of Progress
Read more about "GARM: 3 Years of Progress"This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…
-
ChannelsMarketing effectivenessBenchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
-
Brand safetyBrand safetyGARM Adjacency Standards Framework
Read more about "GARM Adjacency Standards Framework"This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
Upcoming events
See all events
-
For global/regional market research and consumer insight specialists
-
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
-
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
-
Inspiration for the media and marketing agenda in 2023.
-
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
-
Open to all GARM members
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture