Media Governance & Guardianship - page 2
Media Governance & Guardianship
ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
Media transparencyMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (February 2021)
Overview of the Media Forum held on 18 February, 2021.
Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
Ad fraud & verificationData collection & privacyData-driven marketing
The end of the cookie
Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
Media transparencyProgrammaticMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (November & December 2020)
Overview of the Media Forum held on 19 November and 3 December 2020
Ad fraud & verification
How ‘viewable’ is your market? 10 trillion impressions provide some answers
In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…
Brand safetyBrand safety
Industry experts on the next steps for brand safety
The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…
Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture