Media Governance & Guardianship - page 2
Media Governance & Guardianship
-
ChannelsBenchmark: MENA split between ATL and BTL media budget
Read more about "Benchmark: MENA split between ATL and BTL media budget"WFA member benchmark on MENA split between ATL and BTL media budget
-
Audience measurementMarketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
-
Brand safetyBrand safetyGARM Aggregated Measurement Report - November 2021
Read more about "GARM Aggregated Measurement Report - November 2021"The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
ChannelsGamingIntegrated marketingDigital transformationSpotlight: Gaming Demystified 2021
Read more about "Spotlight: Gaming Demystified 2021"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
-
Audience measurementMarketing effectivenessMedia Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
-
ChannelsGamingIntegrated marketingDigital transformationGAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
-
Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safetySpotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
-
ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
-
Brand safetyBrand safetyWebinar: How national associations can get involved in GARM
Read more about "Webinar: How national associations can get involved in GARM"In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…
Upcoming events
-
Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
-
Meeting for global/regional media directors or similar
-
For global/regional marketing and connection planning leaders
-
Auditing is dead – long live auditing!
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture