Media Governance & Guardianship
Media Governance & Guardianship
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Brand safetyBrand safety
Global Alliance for Responsible Media launches to address digital safety
Read more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectivenessThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Media governanceWebinar: The Global Media Charter
Read more about "Webinar: The Global Media Charter"Published in 2018, the WFA Global Media Charter…
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Media governanceMedia transparencySwedish Advertisers' guide to digital advertising
Read more about "Swedish Advertisers' guide to digital advertising"New guide from the Swedish Advertisers which aims to help…
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ProgrammaticProgressive Programmatic Solutions workshop overview (April 2019)
Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
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Audience measurementProgrammaticDigital transformationData & analyticsData-driven marketingAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
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Media governanceDigital transformationMedia Transformation Case Study: Deutsche Telekom
Read more about "Media Transformation Case Study: Deutsche Telekom"This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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ProgrammaticData-driven marketingNine out of ten marketers in APAC buy media programmatically
Read more about "Nine out of ten marketers in APAC buy media programmatically"Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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ProgrammaticIntegrated marketingDigital transformationMarketing technologyMarketing technologyPoll on Programmatic Practice & Proficiency in APAC
Read more about "Poll on Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Ad fraud & verification
Webinar: The new frontier for ad fraud
Read more about "Webinar: The new frontier for ad fraud"In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…
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Brand safetyBrand safetyMarketing capabilitiesOrganisation & structureDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
Upcoming events
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WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.
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More details to follow.
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Joint FoodDrinkEurope-AIM-WFA webinar on ‘dual quality’: UCPD revision recap and key watch-outs for transposition phase.
More details to follow.
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Join us for an informal drink and catch up at our Brussels office from 6 pm.
More details to follow!
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture