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I subscribeMeeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
A WFA member was looking for reviews of GMP365
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
WFA member benchmark on how to manage social media hacks
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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I subscribeWe are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard