An update on the advertisers’ approach to cross-media measurement
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.
Share this post
Principally this has been through the production of open-source software code, available to anyone wishing to deploy our pioneering new approach to measurement.
ANA and ISBA (Origin) are taking the lead, with exciting local pilots running concurrently, both based on the foundational ‘common components’ being developed by Halo.
Across two webinars we outlined how the technology works, the progress being made by the two pilot programmes and how other markets can follow in the foot-steps of ISBA and ANA.
WFA members can watch the recordings of the sessions below. Here you can find a detailed technical overview of the Halo Framework.
Session 1:Halo – A unique tech approach and collaboration
Session 2: A locally owned but global framework