Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeMedia Governance & Guardianship
Media Governance & Guardianship
-
ProgrammaticAgency remuneration & contractsMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
-
ChannelsMarketing procurementBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
-
Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
-
ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technologyBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
-
Ad fraud & verificationDigital transformationSurvey on digital media auditing
Read more about "Survey on digital media auditing"Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
-
ChannelsIntegrated marketingSurvey Results: Transmedia and multiscreen marketing
Read more about "Survey Results: Transmedia and multiscreen marketing"Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
-
Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
-
Media governanceAgency rostersOrganisation & structureSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
-
ProgrammaticAgency managementData & analyticsGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
-
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safetyWFA Media Charter (2008)
Read more about "WFA Media Charter (2008)"This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
- Previous page
- 1
- ...
- 17
- 18
- 19
- 20
- Next page
Our upcoming events
See all events
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Join us to explore TikTok’s latest generative AI products and what they mean for brands.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.