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I subscribeBenchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.