Media Governance & Guardianship

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Media Governance & Guardianship

  1.    Media Forum Meeting Overview (12th May 2021)
    Media transparencyAgency remuneration & contracts

    Media Forum Meeting Overview (12th May 2021)

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

    Read more about "Media Forum Meeting Overview (12th May 2021)"
  2.    Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Media governanceAgency remuneration & contracts

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…

    Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"
  3.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
  4.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  5.    Navigating digital media safety and suitability in the time of war
    Brand safetyBrand safety

    Navigating digital media safety and suitability in the time of war

    The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…

    Read more about "Navigating digital media safety and suitability in the time of war"
  6.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  7.    Media Contract Guidance for Advertisers: Global Best Practice
    Media governanceMedia transparency

    Media Contract Guidance for Advertisers: Global Best Practice

    This document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…

    Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
  8.    Media Forum Meeting Overview (19th January 2022)
    Channels

    Media Forum Meeting Overview (19th January 2022)

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

    Read more about "Media Forum Meeting Overview (19th January 2022)"
  9.    DGX meeting overview (December 2021)
    Brand safetyDigital policyBrand safety

    DGX meeting overview (December 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

    Read more about "DGX meeting overview (December 2021)"
  10.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021

    Read more about "GARM x National Associations partnership meeting"
  11.    Benchmark: MENA split between ATL and BTL media budget
    Channels

    Benchmark: MENA split between ATL and BTL media budget

    WFA member benchmark on MENA split between ATL and BTL media budget

    Read more about "Benchmark: MENA split between ATL and BTL media budget"
  12.    Fireside chat: Paying Attention to the Long and Short
    Audience measurementMarketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…

    Read more about "Fireside chat: Paying Attention to the Long and Short"

Upcoming events

See all events
  1. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  2. Meeting for global/regional media directors or similar

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  5. Open to all GARM members

    More information Register for this meeting

  6. WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice  

    More information Register for this meeting

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