Media Governance & Guardianship

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Media Governance & Guardianship

  1.    WFA Guide: DSA and DMA implementation
    Brand safetyDigital policyBrand safetyMarketing law

    WFA Guide: DSA and DMA implementation

    WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…

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  2.    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    ChannelsMedia governanceMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  3.    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
    Brand safetyBrand safetyBrand reputation

    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard

    WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…

    Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"
  4.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  5.    Build the future, don’t fear it
    Audience measurementBrand safetyBrand safetyBrand reputation

    Build the future, don’t fear it

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…

    Read more about "Build the future, don’t fear it"
  6.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  7.    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  8.    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
  9.    People first measurement
    Audience measurementChannelsMedia transparency

    People first measurement

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

    Read more about "People first measurement"
  10.    Spotlight: Programmatic Supply-Chain Solutions
    ProgrammaticMedia measurement

    Spotlight: Programmatic Supply-Chain Solutions

    Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…

    Read more about "Spotlight: Programmatic Supply-Chain Solutions"
  11.    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
    Brand safetyBrand safety

    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media

    The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…

    Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"
  12.    Why brand safety matters
    Brand safetyBrand safety

    Why brand safety matters

    It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…

    Read more about "Why brand safety matters"

Our upcoming events

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  1. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

    More information Register for this meeting

  2. Discover the Future of Cross-Media Measurement

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  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  4. Media Forum

    04 Apr 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  5. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

    More information Register for this meeting

  6. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

    More information Register for this meeting

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