Media Governance & Guardianship

Media Governance & Guardianship

  1.    PAG Meeting Overview (May 2019, Brussels)
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure

    PAG Meeting Overview (May 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

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  2.    Webinar: The Global Media Charter
    Media governance

    Webinar: The Global Media Charter

    Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…

    Read more about "Webinar: The Global Media Charter"
  3.    Swedish  Advertisers' guide to digital advertising
    Media governanceMedia transparency

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…

    Read more about "Swedish Advertisers' guide to digital advertising"
  4.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

    Read more about "Putting people first"
  5.    Progressive Programmatic Solutions workshop overview (April 2019)
    Programmatic

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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  6.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  7.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  8.    Benchmark: Programmatic Practice & Proficiency in APAC
    ProgrammaticDigital transformationMarketing technologyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

    Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
  9.    Webinar: The new frontier for ad fraud
    Ad fraud & verification

    Webinar: The new frontier for ad fraud

    In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…

    Read more about "Webinar: The new frontier for ad fraud"
  10.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

    Read more about "David Wheldon: The ground is changing but the basics remain the same"
  11.    Media Forum meeting overview (October 2018, Amsterdam)
    Media governanceProgrammatic

    Media Forum meeting overview (October 2018, Amsterdam)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

    Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
  12.    Media Forum Meeting Overview (November 2018, New York)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"

Upcoming events

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  1. The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.

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  2. For global/regional Chief Marketing Officers

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  3. Looking at process and tools for better sponsorship investment management.

     

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