Media Governance & Guardianship

Media Governance & Guardianship

  1.    Media Forum meeting overview (October 2018)
    Media governanceProgrammatic

    Media Forum meeting overview (October 2018)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam

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  2.    Media Forum meeting overview (November 2018)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum meeting overview (November 2018)

    Overview of the Media Forum held on November 7th, 2019 in New York

    Read more about "Media Forum meeting overview (November 2018)"
  3.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

    Read more about "Danish advertisers create guide to brand safety"
  4.    WFA study ranks countries by programmatic maturity
    ProgrammaticDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
  5.    Global Programmatic Maturity Report 2018
    Programmatic

    Global Programmatic Maturity Report 2018

    The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

    Read more about "Global Programmatic Maturity Report 2018"
  6.    TV and online video costs to rise considerably, forecasts show
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
  7.    WFA statement on the '3ve' ad fraud schemes takedown
    Ad fraud & verification

    WFA statement on the '3ve' ad fraud schemes takedown

    WFA has learnt today that the US Department Of Justice  Read more about "WFA statement on the '3ve' ad fraud schemes takedown"

  8.    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Brand safetyDigital policyBrand safetyData collection & privacy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…

    Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
  9.    Media cost inflation & deflation forecasts 2019
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

    Read more about "Media cost inflation & deflation forecasts 2019"
  10.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  11.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersProductionMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  12. Brand safetyBrand safety

    Stakeholders including WFA develop voluntary code on disinformation

    Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online…

    Read more about "Stakeholders including WFA develop voluntary code on disinformation"

Upcoming events

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  1. ePrivacy task force

    Brussels Belgium

    18 Dec 2019

    WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.

    More information Register for this meeting

  2. WFA Webinar: ePrivacy

    Remote Belgium

    14 Jan 2020

      More details to follow.

    More information Register for this meeting

  3. Joint FoodDrinkEurope-AIM-WFA webinar on ‘dual quality’: UCPD revision recap and key watch-outs for transposition phase.  

    More details to follow.

    More information Register for this meeting

  4. WFA Winter Drinks

    Brussels Belgium

    05 Feb 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
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  • See and act on the bigger picture
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