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I subscribe‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
WFA member benchmark on MENA split between ATL and BTL media budget
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.