Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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On the Agenda:
“Two years of digital transformation in just two months”
Nick Broomfield (Global Client Director, Transformation Consulting at Dentsu international) presented key findings and insights from a new co-authored WFA & Dentsu SCHEMA eCommerce report.
Global media & eCommerce: Increasing integration
Meghan Signalness (Global Head of Media, Personal Health at Philips) and Katja Sizova (Digital Marketing & E Commerce Tribe Leader, Consumer at Philips) shared some background as to how they’ve grown their eComm marketing team while increasing integration with the global media function.