WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Cannes Lions jurors and commentators share their views on this year's edition of the festival.
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
Confucius knew it, Linus knew it.; you know it. And yes, consumers know it as well. “Facta, non verba”,…
It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…
Has CMO become an impossible job? Five industry leaders share their view.
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA…
Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global…
Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…
