WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…
What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…
What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…
Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…
The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…
After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
Confucius knew it, Linus knew it.; you know it. And yes, consumers know it as well. “Facta, non verba”,…
It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…