Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    WFA names shortlist for Global Marketer of the Year 2019

    WFA names shortlist for Global Marketer of the Year 2019

  2.    Benchmark: Managing slow moving or obsolete (SLOB) products
    Marketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  3.    Benchmark: Shopper Agency recommendations in Western Europe
    Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  4.    Benchmark: Procurement systems for marketing
    Marketing procurement

    Benchmark: Procurement systems for marketing

    This WFA member benchmark covers the usage of buying cannels / procure-to-pay systems that WFA members employ and whether they would…

    Read more about "Benchmark: Procurement systems for marketing"
  5.    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal

    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal

    Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"
  6.    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"
  7.    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"

  8.    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"

  9.    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"
  10.    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"
  11.    Take-outs from the Data Protection Congress 2019
    Digital policyData collection & privacy

    Take-outs from the Data Protection Congress 2019

    WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in…

    Read more about "Take-outs from the Data Protection Congress 2019"
  12.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Brand safetyBrand safety

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum