Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1. WFA’s 10 predictions for 2016

    Read more about "WFA’s 10 predictions for 2016"
  2.    Benchmark on Creative Agencies and the Multichannel Challenge
    Integrated marketing

    Benchmark on Creative Agencies and the Multichannel Challenge

     

    Read more about "Benchmark on Creative Agencies and the Multichannel Challenge"
  3.    WFA CEO: 2015 in review

    WFA CEO: 2015 in review

    WFA CEO Stephan Loerke reflects on te year 2015

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  4.    Don’t scrap marketing procurement, embed it

    Don’t scrap marketing procurement, embed it

     
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  5.    Media transparency: picking a way through the storm

    Media transparency: picking a way through the storm

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  6.    MEDIA FORUM Meeting Overview London December 2015

    MEDIA FORUM Meeting Overview London December 2015

     

    Read more about "MEDIA FORUM Meeting Overview London December 2015"
  7.    Survey on Media Procurement Excellence
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on Media Procurement Excellence

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…

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  8.    Survey results on Global Partnerships
    Agency management

    Survey results on Global Partnerships

     

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  9.    An Advertiser’s View on Ad Blocking

    An Advertiser’s View on Ad Blocking

     

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  10.    Benchmark on Recommended agency fee negotiators in Asia
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"
  11.    Building Social Communities
    ChannelsInfluencersInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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  12.    Media cost inflation & deflation forecasts 2016

    Media cost inflation & deflation forecasts 2016

     

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  13.    Survey on Global Ad Fraud
    Ad fraud & verification

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

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  14.    Benchmark on Media rebates & agency remuneration China
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  15.    CDO FORUM Meeting Overview Amsterdam October 2015

    CDO FORUM Meeting Overview Amsterdam October 2015

     

    Read more about "CDO FORUM Meeting Overview Amsterdam October 2015"
  16.    Benchmark on Recommended search agencies in LATAM
    Agency managementAgency review & pitchingIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  17. This is not your parents’ TV

    Read more about "This is not your parents’ TV"
  18.    SOURCING FORUM Meeting Overview Singapore October 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview Singapore October 2015

     

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  19. Data moving to the centre of global marketing strategies

    Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and…

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  20.    MEDIA FORUM Meeting Overview NY October 2015

    MEDIA FORUM Meeting Overview NY October 2015

     

    Read more about "MEDIA FORUM Meeting Overview NY October 2015"
  21.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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