WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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The digital economy has given rise to Google, Apple, Facebook and Amazon.
In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
2015 continued to see marketing to children grab the headlines.
The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…
2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…
WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…
WFA CEO Stephan Loerke reflects on te year 2015
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
