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AIIn case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:
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Marketing technologyAIMarketing technologyAI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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AIKnowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among brands, alongside legal and ethical risks. To help marketers navigate these challenges and overcome roadblocks, WFA is expanding its webinar series to focus on AI.
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AIBias in AI and Inclusive Prompting with Creative Equals
Read more about "Bias in AI and Inclusive Prompting with Creative Equals"Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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AIWFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness.
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Influencer marketingAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real thing.
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AIWFA at Grab, Meeting Overview (April 2025)
Read more about "WFA at Grab, Meeting Overview (April 2025)"Overview of the event held at Grab HQ in Singapore on the 24th of April.
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Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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Advertising & policyAIWFA Survey: using and governing AI influencers
Read more about "WFA Survey: using and governing AI influencers"WFA research on how brands are using and governing AI influencers.
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Marketing procurementAIMarketing procurementThe impact of GenAI on partner management
Read more about "The impact of GenAI on partner management"This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.
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CreativityGlobal Marketer WeekAICMOMarketing leaders highlight key trends at Global Marketer Week 2025
Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in Brussels between April 18 and 21.
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Marketing technologyAIMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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CreativityMarketing technologyAIMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and Communications Officer at Mastercard Raja Rajamannar.
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CreativityAITop WFA content in 2024 to get you ahead in 2025
Read more about "Top WFA content in 2024 to get you ahead in 2025"We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider marketing community.
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Marketing technologyAIMarketing technologyMajor multinationals identify six key IP risks of GenAI in marketing
Read more about "Major multinationals identify six key IP risks of GenAI in marketing"Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights options open to advertisers to create safe spaces for GenAI use.
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CreativityMarketing technologyAIMarketing technologyNine WFA partner predictions for 2025
Read more about "Nine WFA partner predictions for 2025"WFA's strategic partners share their global marketing predictions for 2025.
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AIHow are national associations empowering advertisers through AI?
Read more about "How are national associations empowering advertisers through AI?"Associations from Belgium, Brazil, Colombia, France and Nigeria share their strategies for advancing responsible AI adoption
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CreativitySustainabilityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.
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Marketing technologyAIMarketing technologyFive predictions for 2025
Read more about "Five predictions for 2025"WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
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Digital policyMarketing technologyAIMarketing technologyAI Community meeting overview (November 2024)
Read more about "AI Community meeting overview (November 2024)"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Digital policyMarketing technologyAIMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest developments and how they impact insights, customer communication, video generation and copyright.
