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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA launches guide to diversity and representation in media planning and buying
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  2. Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  3.    Inclusive equals results
    Inclusive marketing

    Inclusive equals results

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar outline the latest data.

    Read more about "Inclusive equals results"
  4.    Industry’s unprecedented show of unity to tackle DEI
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  5.    BRIM: Black Representation in Marketing
    Inclusive marketing

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.

    Read more about "BRIM: Black Representation in Marketing"
  6.    Unstereotype Alliance 'State of the Industry' report 2021
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  7.    One year after George Floyd
    Inclusive marketing

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.

    Read more about "One year after George Floyd"
  8.    WFA launches guide to diversity and representation through the creative funnel
    Inclusive marketing

    WFA launches guide to diversity and representation through the creative funnel

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  9. Advertising & policyInclusive marketing

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  10.    50 things to create a more anti-racist workplace

    50 things to create a more anti-racist workplace

    Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.

    Read more about "50 things to create a more anti-racist workplace"
  11.    Study: Consumers follow brand promises on fighting racism and hatred

    Study: Consumers follow brand promises on fighting racism and hatred

    49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead the effort to fight racism, hatred and misinformation, research by the 4A's shows

    Read more about "Study: Consumers follow brand promises on fighting racism and hatred"
  12.    Putting an end to racially-loaded terms in marketing
    Advertising & policyInclusive marketing

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate

    Read more about "Putting an end to racially-loaded terms in marketing"
  13.    It’s time for action
    Advertising & policyCannes LionsInclusive marketing

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as internally as matter of urgency.

    Read more about "It’s time for action"
  14.    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group.

    Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"
  15.    UN Women and WFA call on the industry to fight racism and inequality
    Advertising & policyInclusive marketing

    UN Women and WFA call on the industry to fight racism and inequality

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint statement and call for action 

    Read more about "UN Women and WFA call on the industry to fight racism and inequality"
  16.    Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter

    Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter

    UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against racism following the death of George Floyd. The letter asks advertising leaders to support talent of colour and to hold the industry accountable in 10 ways.

    Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"
  17.    Gender equality attitudes study

    Gender equality attitudes study

    Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The Philippines, Sweden, Turkey, UAE, United States

    Read more about "Gender equality attitudes study"
  18.    Webinar: The case for greater diversity and inclusion in marketing
    Advertising & policyTrends & forecastsInclusive marketing

    Webinar: The case for greater diversity and inclusion in marketing

    What can brands do to step up their diversity and inclusion efforts?

    Read more about "Webinar: The case for greater diversity and inclusion in marketing"
  19.    The power of diversity at a time of crisis
    Advertising & policyInclusive marketing

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.

    Read more about "The power of diversity at a time of crisis"
  20.    Experts make the case for greater diversity and inclusion in marketing
    Advertising & policyInclusive marketing

    Experts make the case for greater diversity and inclusion in marketing

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the marketing industry is so important.

    Read more about "Experts make the case for greater diversity and inclusion in marketing"
  21.    Seek out good actors and elevate them

    Seek out good actors and elevate them

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

    Read more about "Seek out good actors and elevate them"