Posts about Sustainable Marketing Community

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Ad Net Zero goes global to help the ad industry achieve net zero
    News
    Advertising & policySustainability

    Ad Net Zero goes global to help the ad industry achieve net zero

    WFA

    Initial focus of the global expansion will be in major advertising markets including the US and several EU countries

    Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"
  2. AXA and Philips add their weight to WFA’s Planet Pledge
    News
    Advertising & policy

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable marketing

    Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"
  3. How seriously is the industry taking sustainability?
    Expert opinion
    Advertising & policySustainability

    How seriously is the industry taking sustainability?

    WFA

    Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge

    Read more about "How seriously is the industry taking sustainability?"
  4. National industry associations from 29 countries gather in Athens
    NewsEvent reports
    Advertising & policyCross-media measurementGlobal Marketer WeekSustainability

    National industry associations from 29 countries gather in Athens

    WFA

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including on climate action, online safety and media measurement.

    Read more about "National industry associations from 29 countries gather in Athens"
  5. WFA issues guidance for brands on making credible environmental claims
    Press releasesGuides & templates
    Sustainability

    WFA issues guidance for brands on making credible environmental claims

    WFA

    New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing

    Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals

    Read more about "WFA issues guidance for brands on making credible environmental claims"
  6. Global Guidance on Environmental Claims 2022
    Advertising & policySustainability

    Global Guidance on Environmental Claims 2022

    WFA

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators

    Read more about "Global Guidance on Environmental Claims 2022"
  7. WFA Environmental Claims Guidance: Annex documents
    Guides & templates

    WFA Environmental Claims Guidance: Annex documents

    WFA

    Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

    Read more about "WFA Environmental Claims Guidance: Annex documents"
  8. Using media to drive positive impact
    Expert opinion
    Inclusive marketingSustainabilityMarketing capabilities

    Using media to drive positive impact

    Claire McAlpine, Helen Brain

    Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.

    Read more about "Using media to drive positive impact"
  9. Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
    Press releases
    Sustainability

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    WFA

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National advertiser associations in Germany and Turkey push number of countries promoting the scheme to local brands to 26

    Read more about "Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge"
  10. 100 days on from COP26
    Expert opinion
    Sustainability

    100 days on from COP26

    Sarah Goodenough

    Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way in the Race to Zero.

    Read more about "100 days on from COP26"
  11. Mondelēz and Sanofi join Planet Pledge
    Expert opinionPress releases
    Brand purposeBrand reputationSustainabilityMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    WFA

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.

    Read more about "Mondelēz and Sanofi join Planet Pledge"
  12. Planet Pledge Spotlight: COP26
    VideoWebinar
    Advertising & policyCMO Forum

    Planet Pledge Spotlight: COP26

    WFA

    In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.

    Read more about "Planet Pledge Spotlight: COP26"
  13. Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
    Expert opinionVideoEvent reports

    Galvanising marketing as a force for positive change: lessons learned from Planet Pledge

    WFA

    WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.

    Read more about "Galvanising marketing as a force for positive change: lessons learned from Planet Pledge"
  14. A marketer in Glasgow
    Expert opinion
    Advertising & policySustainability

    A marketer in Glasgow

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the coming years.

    Read more about "A marketer in Glasgow"
  15. Winning with Eco-Actives is essential for future brand growth

    Winning with Eco-Actives is essential for future brand growth

    Natalie Babbage

    A new Who Cares, Who Does? study by Kantar demonstrates green credentials are both beneficial to business and the planet. Natalie Babbage, Global LinkQ Director, Kantar, explains how brands can appeal to the 'Eco-Actives'. 

    Read more about "Winning with Eco-Actives is essential for future brand growth"
  16. Marketing as a force for positive change: lessons from Planet Pledge
    Expert opinionVideoEvent reports

    Marketing as a force for positive change: lessons from Planet Pledge

    WFA

    WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.

    Read more about "Marketing as a force for positive change: lessons from Planet Pledge"
  17. EY, Mars and Nomad Foods join WFA’s Planet Pledge
    NewsPress releases
    Advertising & policy

    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    WFA

    National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands

    Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"
  18. Can marketing save the planet?
    Expert opinion

    Can marketing save the planet?

    Arwa Mahdawi

    Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Can marketing save the planet?"
  19. Planet Pledge Leaders' Forum: Poll results
    Benchmark
    Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategy

    Planet Pledge Leaders' Forum: Poll results

    WFA

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories. 

    Read more about "Planet Pledge Leaders' Forum: Poll results"
  20. Expert opinion
    Sustainability

    How collaboration between marketing and sustainability can be a force for good

    Preeti Srivastav

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group Sustainability Director at Asahi Europe & International.

    Read more about "How collaboration between marketing and sustainability can be a force for good"
  21. Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Press releases
    Advertising & policyBrand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    WFA

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers

    National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"