Posts about Sustainable Marketing Community

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Using media to drive positive impact
    Expert opinion
    Inclusive marketingSustainabilityMarketing capabilities

    Using media to drive positive impact

    Claire McAlpine, Helen Brain

    Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.

    Read more about "Using media to drive positive impact"
  2. Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
    Press releases
    Sustainability

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    WFA

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National advertiser associations in Germany and Turkey push number of countries promoting the scheme to local brands to 26

    Read more about "Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge"
  3. 100 days on from COP26
    Expert opinion
    Sustainability

    100 days on from COP26

    Sarah Goodenough

    Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way in the Race to Zero.

    Read more about "100 days on from COP26"
  4. Mondelēz and Sanofi join Planet Pledge
    Expert opinionPress releases
    Brand purposeBrand reputationSustainabilityMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    WFA

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.

    Read more about "Mondelēz and Sanofi join Planet Pledge"
  5. Planet Pledge Spotlight: COP26
    VideoWebinar
    Advertising & policyCMO Forum

    Planet Pledge Spotlight: COP26

    WFA

    In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.

    Read more about "Planet Pledge Spotlight: COP26"
  6. Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
    Expert opinionVideoEvent reports

    Galvanising marketing as a force for positive change: lessons learned from Planet Pledge

    WFA

    WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.

    Read more about "Galvanising marketing as a force for positive change: lessons learned from Planet Pledge"
  7. A marketer in Glasgow
    Expert opinion
    Advertising & policySustainability

    A marketer in Glasgow

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the coming years.

    Read more about "A marketer in Glasgow"
  8. Winning with Eco-Actives is essential for future brand growth

    Winning with Eco-Actives is essential for future brand growth

    Natalie Babbage

    A new Who Cares, Who Does? study by Kantar demonstrates green credentials are both beneficial to business and the planet. Natalie Babbage, Global LinkQ Director, Kantar, explains how brands can appeal to the 'Eco-Actives'. 

    Read more about "Winning with Eco-Actives is essential for future brand growth"
  9. Marketing as a force for positive change: lessons from Planet Pledge
    Expert opinionVideoEvent reports

    Marketing as a force for positive change: lessons from Planet Pledge

    WFA

    WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.

    Read more about "Marketing as a force for positive change: lessons from Planet Pledge"
  10. Can marketing save the planet?
    Expert opinion

    Can marketing save the planet?

    Arwa Mahdawi

    Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Can marketing save the planet?"
  11. Planet Pledge Leaders' Forum: Poll results
    Benchmark
    Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategy

    Planet Pledge Leaders' Forum: Poll results

    WFA

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories. 

    Read more about "Planet Pledge Leaders' Forum: Poll results"
  12. How collaboration between marketing and sustainability can be a force for good
    Expert opinion
    Sustainability

    How collaboration between marketing and sustainability can be a force for good

    Preeti Srivastav

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group Sustainability Director at Asahi Europe & International.

    Read more about "How collaboration between marketing and sustainability can be a force for good"
  13. Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Press releases
    Advertising & policyBrand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    WFA

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers

    National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"
  14. Planet Pledge Leaders' Forum - Meeting Overview
    Event reports
    Advertising & policySustainability

    Planet Pledge Leaders' Forum - Meeting Overview

    WFA

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

    Read more about "Planet Pledge Leaders' Forum - Meeting Overview"
  15. Walking the talk on climate change
    Expert opinion
    Sustainability

    Walking the talk on climate change

    Laura Baeyens

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral

    Read more about "Walking the talk on climate change"
  16. Marketing’s Missing P: Planet
    Expert opinion
    Brand purposeBrand reputationSustainabilityMarketing operations

    Marketing’s Missing P: Planet

    Thomas Lingard, Global Climate & Environment Director, Unilever

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.

    Read more about "Marketing’s Missing P: Planet"
  17. How are you helping marketing get on the sustainability journey?
    Expert opinion
    Brand purposeBrand reputationSustainability

    How are you helping marketing get on the sustainability journey?

    WFA

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.

    Read more about "How are you helping marketing get on the sustainability journey?"
  18. New research suggests marketers lag corporate progress on the sustainability journey
    Report
    Marketing strategySustainabilityMarketing strategy

    New research suggests marketers lag corporate progress on the sustainability journey

    WFA

    Marketers almost unanimously believe that the function can make a difference on this journey.

    Read more about "New research suggests marketers lag corporate progress on the sustainability journey"
  19. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate progress on the sustainability journey

    Read more about "WFA launches Planet Pledge for Marketers"