Posts about AI

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Knowledge Spotlight: Supercharging creativity
    Video
    CreativityAI

    Knowledge Spotlight: Supercharging creativity

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Supercharging creativity"
  2. This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements and events of the last month .

    Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"
  3. Key trends from Cannes jurors and commentators
    Expert opinion
    CreativityCannes LionsInclusive marketingAI

    Key trends from Cannes jurors and commentators

    WFA

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  4. This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, identifies the most important announcements.

    Read more about "This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content"
  5. In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Report
    Digital policyCreativityGlobal Marketer WeekInclusive marketingAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    WFA

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger impact.

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
  6. EU AI Act
    Advertising & policyAI

    EU AI Act

    WFA

    WFA has developed a briefing on the EU AI Act, outlining the key provisions and potential implications for advertisers

    Read more about "EU AI Act"
  7. Differentiating skills in the AI era
    Event reports
    CreativityMarketing technologyCannes LionsAIMarketing technology

    Differentiating skills in the AI era

    Laura Forcetti

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to succeed in an AI-driven world, as Laura Forcetti explains.

    Read more about "Differentiating skills in the AI era"
  8. Spotlight: Uncovering agency use of generative AI
    Video
    Digital policyMarketing technologyAIMarketing technology

    Spotlight: Uncovering agency use of generative AI

    Gabrielle Robitaille

    A deep dive into how media and creative agencies are using generative AI, and what this means for brands.

    Read more about "Spotlight: Uncovering agency use of generative AI"
  9. This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at the WFA identifies six important announcements.

    Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"
  10. Responsible AI principles
    Briefings & position papers
    Advertising & policyAI

    Responsible AI principles

    WFA

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

    Read more about "Responsible AI principles"
  11. Benchmark
    AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"
  12. What do marketers want to see in Cannes?
    Video
    Brand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsAICMOMarketing technology

    What do marketers want to see in Cannes?

    WFA

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four big themes dominate their demands: creativity, purpose, AI and impact.

    Read more about "What do marketers want to see in Cannes?"
  13. Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
    Inclusive marketingAI

    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

    Unilever

    This case study was originally published in the WFA DEI in Content Production guide (June 2024)

    Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"
  14. CMO, the impossible job?
    CreativityGlobal Marketer WeekMarketing technologyAIMarketing technology

    CMO, the impossible job?

    WFA

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible task.

    Read more about "CMO, the impossible job?"
  15. How to build better brands?
    Video
    Brand purposeBrand reputationCreativityGlobal Marketer WeekMarketing technologyAIDigital media transformationMarketing technology

    How to build better brands?

    WFA

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

    Read more about "How to build better brands?"
  16. From AI to Audiences: Key Takeaways from Global Marketer Week 2024
    Expert opinion
    CreativityGlobal Marketer WeekMarketing technologyAIMarketing technology

    From AI to Audiences: Key Takeaways from Global Marketer Week 2024

    Brenna Brandes

    It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out the highlights.

    Read more about "From AI to Audiences: Key Takeaways from Global Marketer Week 2024"
  17. This month in AI: new tools, content labelling, voice cloning and licensing deals
    Expert opinion
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: new tools, content labelling, voice cloning and licensing deals

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly update serves as your one-stop round up of the most important developments impacting your use of AI, to help you stay informed of the forces transforming the marketing industry today.

    Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"
  18. AI Community meeting overview (April 2024)
    Event reports
    Advertising & policyDigital policyAI

    AI Community meeting overview (April 2024)

    WFA

    Overview of the AI Community meeting held remotely on 24 April 2024.

    Read more about "AI Community meeting overview (April 2024)"
  19. This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
    Expert opinion
    Digital policyAI

    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI transforms the marketing industry at an unprecedented rate, staying informed has never been more important. That’s why I am launching WFA’s monthly AI update, serving as your one-stop round up of the most important developments impacting your use of AI.

    Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"
  20. WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
    Video
    CreativityMarketing technologyAIMarketing technology

    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    WFA

    In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.

    Read more about "WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal"
  21. Spotlight: The Democratisation of Virtual Production
    Video
    CreativityMarketing procurementAIMarketing procurement

    Spotlight: The Democratisation of Virtual Production

    WFA

    The past few years have seen the emergence and evolution of virtual production.

    Read more about "Spotlight: The Democratisation of Virtual Production"