Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Agency managementMarketing technologyAIMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.
-
Are you retail media ready?
Read more about "Are you retail media ready?"Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media Services at WFA, explains.
-
Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types.
-
Marketing procurementMarketing procurementMarketing procurement seeks better, smarter metrics in 2024
Read more about "Marketing procurement seeks better, smarter metrics in 2024"WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation.
-
WFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial thoughts, Google has responded to Adalytics findings questioning the output and the methodology employed. In its response, Google claims that over 90% of Search Partner Network impressions are from Top 100 sites and apps (including YouTube). Google goes on to say that ‘Programmable Search Engine’ (ProSE) sites, the focus of Adalytics’ report, are less than 1% of search partner network impressions. And the sites which violated Google’s policies represent 0.002% of impressions across GSP Network.
-
Agency managementThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their agency model. Just 11% of respondents believe their current agency model will fit future needs, while 24% say it is unfit for future purpose.
-
Advertising & policyAI
GARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help advertisers navigate these innovations. Although these are two distinctive technologies, GARM wants to put brand safety at the heart of their development before practices can become established that expose advertisers to reputational risk.
-
Advertising & policySustainability
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to sustainable media for advertisers. The guide identifies 10 areas accross planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.
-
GARM starts work on Media Sustainability
Read more about "GARM starts work on Media Sustainability"Please note that GARM was discontinued on August 8. See more here.
The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the success of its Brand Safety and Suitability work and to create a cross-industry collaboration that designs voluntary frameworks that will reduce our industry’s impact on the planet.
-
Advertising & policy
Twitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns.
-
Marketing procurementMarketing procurementGlobal Agency Remuneration Trends: 2022 update
Read more about "Global Agency Remuneration Trends: 2022 update"Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study from WFA and strategic partner The Observatory International.
-
Advertising & policyWhy brand safety matters
Read more about "Why brand safety matters"Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make digital platforms places where they are comfortable for their brands to appear. WFA CEO Stephan Loerke explains.
-
Advertising & policyBrand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand reputation. Rob Rakowitz, WFA Initiative Lead for GARM, explains how the tools put transparency and choice back into the industry.
-
Insights from GARM’s Aggregated Measurement Report Volume 4
Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"Please note that GARM was discontinued on August 8 2024. See more here.
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War on Ukraine
-
Advertising & policyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media, in the interest of protecting consumers and safeguarding advertiser rights on supporting suitable media content.
-
Advertising & policy
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to ensure brand safety is built into new metaverse spaces prior to monetization.
-
Advertising & policyGARM Brand Safety Floor + Suitability Framework
Read more about "GARM Brand Safety Floor + Suitability Framework"Please note that GARM was discontinued on August 8 2024. See more here.
This document is designed to provide GARM members with a common understanding of key definitions and categories. Last updated: June 2022
-
Advertising & policyDigital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Please note that GARM was discontinued on August 8 2024. See more here.
Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the spread and monetisation of disinformation.
-
Advertising & policyAd tech
GARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing collaboration.
-
Marketing procurementMarketing strategyMarketing procurementMarketing strategyTech & tools in marketing procurement
Read more about "Tech & tools in marketing procurement"This WFA report, written in partnership with Flock Associates – The Marketing Transformation Company, explores how clients, in a marketing procurement role, rely on tech & tools to deliver their goals.
-
Advertising & policyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"Please note that GARM was discontinued on August 8 2024. See more here.
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses can do now to ensure their marketing spend doesn’t support misinformation.
