Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the same: to continuously improve teams and the work they produce.

MediaLink's global annual survey of 400+ marketing leaders

Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of dollars a year trying to reverse his biological age. That involves a gruelling fitness and diet regime, taking hundreds of pills a day, and getting blood transfusions from his teenage son. The result? He’s 45 and looks…42.

With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share their views on what Global Marketer of the Year nominees should focus on to drive their businesses and the industry forward.

Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organisation look more woke. It was like an Uber for diversity.

Cannes Lions jurors and commentators share their views on this year's edition of the festival.

CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions International Festival of Creativity 2023.

Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for WFA’s Planet Pledge, outlines how marketers can move the levers for change.

WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in Istanbul

Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.